F.A.C.T.S (Formulation Advisory Cosmetic Testing Service) conducts laboratory testing to make sure cosmetic and personal care products are safe and comply with global regulations. Founder Jacinta Meyers started it to give smaller brands personalised guidance, and shares how networking, mentorship and free small business resources helped her grow.

My Habitat Products makes 100% toxin-free cleaning and personal care products from scratch in its Malanda workshop in Far North Queensland. Kim Sloan has run the business for almost ten years, raising her children as a single mother along the way, and shares why mindset and filling your own cup matter so much.

JNJ Rise Heal offers crystal products, motivational speaking and coaching, energy work and psychic medium services. Founder Eveit Salib started the business three years ago, inspired by her children, and shares how a positive mindset, staying authentic and simply refusing to give up have kept her showing up.

Oceanelier is a small creative studio bringing the ocean into everyday life through watercolour art, prints, cards and homewares inspired by marine life. Marine scientist Lara Ainley, who holds a PhD, started it as a side project and shares how showing up, mentorship and backing herself helped her grow.

Clinical Nutritionist Jennifer May runs Sydney City Nutritionist and Food Intolerance Australia, helping Australians improve their health through personalised nutrition, testing and practical support. A single mum of two, she shares how a cancer scare reshaped her idea of success and why she now works to her capacity, not her expectations.

Behind the Socials is a Kalgoorlie-based social media management business helping local businesses tell their story online through strategy, content and audits. Founder Amy Stewart shares how she relaunched after welcoming her son, balancing motherhood, grief and growth, and why you should never wait until you feel ready.

You look at your P&L and see revenue climbing. Customers are signing up. The team is growing. Momentum is building. But behind the scenes, something else is happening. Hiring decisions are getting harder. Margins are less clear. Cash feels tighter than expected.

Ethical Design Co. and Ethical Print Co. help ethical companies, non-profits and social organisations amplify their impact through graphic design, web design and sustainable printing. Co-founder Sonja Meyer shares how she went from sending her first invoice from Spain to building a remote design agency, and why resilience is everything.

Breeze Advisory is a fractional CFO firm that sits inside founder-led and scaling SMEs, bringing clarity to profit, cash flow and decisions. Founder Bree Taylor launched it in late 2025 after 15+ years in senior CFO roles, and shares why profit doesn’t equal cash and why you should back your thinking earlier.

GDPR Gard is an online compliance suite that gives small EU businesses plain-English GDPR tools, from a free 30-second AI audit to done-for-you packages. Developer and consultant Zirlandia Milkovic built it solo with the help of AI, and her advice is simple: start before you feel ready and improve in public.

For years, I thought success meant building something big enough that no one could question me. I built businesses, scaled brands and spent years proving I could figure things out under pressure. From the outside, it looked like success. But success can be sneaky.

Okuru is a digital gift card platform that helps people discover and support local businesses through gifting. Founder Grace Seah-Tan started it at 63, from a non-tech background, and shares how she persevered, why networking is everything, and why it’s never too late to back your idea.

The beauty industry loves a hero ingredient.

There is always one ingredient having its moment — the one appearing on labels, filling social feeds and suddenly being talked about everywhere.

Hyaluronic acid. Niacinamide. Bakuchiol. Peptides.

Some of them are genuinely wonderful ingredients. I use many of them myself.

There are some key conversations that I remember so clearly it’s as though they happened yesterday. Despite being diagnosed in 2023, with chemotherapy and radiation treatment long behind me, the moments when I realised that I had not protected what I had worked so hard to build in business still sit with me.

Petal & Crumb didn’t begin simply because I wanted to start another food business. It grew from one of the most challenging and difficult chapters of my life.