5 Female-led Bathroom & Laundry, Must-Buy-Brands in 2025
Did you know that women control over $30 trillion in consumer spending worldwide? Particularly when it comes to household shopping, we are the ones in the drivers seat. With that power, comes the opportunity to support female-led businesses in the most amazing way. Buy from them. Be thoughtful about where you buy and what brands you buy.
To make it easy to shift that consumer spending, we’re bringing the brands to you. Each week we’ll highlight some of the most incredible products and services you can try next time you shop. Plus we caught up with a few of them and asked them for the best piece of advice they’d give to another woman in business, in case you are on this rollercoaster ride with us!
When it comes to the Bathroom & Laundry women are at the forefront of some of the most exciting brands on the planet… here are 5 we think are worth considering next time you’re adding to cart.
1. BONDI WASH
According to them:
Inspired by the beauty and fragrance of the Australian bush. BONDI WASH combines the power and fragrance of Australian botanical plants with truly natural ingredients to create products that are safe for you and the planet.
According to us: We love the minimal design and celebration of our beautiful country, an asset to every home.
Female Founders: Belinda Everingham.
2. ENJO Australia
According to them:
A healthier way to clean for you, your home + the planet. For over 30 years, ENJO has been changing the way people clean their homes, replacing chemicals and disposable products with reusable Fibre technology.
According to us: Anything that makes cleaning quicker, easier and more human-friendly… we can get behind!
Female Founder: Barb de Corti
3. Eethos
According to them:
I am Cassie, the founder of Eethos. I want to create a social enterprise committed to fundraise for mental health projects and preventing suicide. When I was 24, I attempted to take my own life. I had depression but did not seek help, because I was too ashamed. Without professional help and the support of my family, I wouldn’t be here today. Having grown up in a family business of household products, I know quite a bit about the product development process. One day, standing in the supermarket laundry aisle staring at all the plastic containers of detergent liquid, I connected the dots. What if we could use a more eco-friendly laundry product to fundraise for mental health? And Eethos was born.
I am extremely blessed to be given a second chance. I invite you to join me on this mission, and together we can smash the stigma of mental ill-health and give hope to those still suffering.
According to us: Why shouldn’t our purchases make a difference? We LOVE that Eethos is a product that actually works, is kinder to the environment and supports a cause so important to the world.
Female Founder: Cassie Li
At this time of the year, it’s easy to get overwhelmed by the big target we’re trying to achieve for the year, but we just need to get 1% better every day, a little step at a time, and the big milestone will come!
- Cassie Li, Founder Eethos
4. No.2 Co
According to them:
Banish the crass, embrace the classy. Have you ever really had a look at the products in this sector? Probably not, it’s a weird category to be researching. I started looking around myself after being imprisoned in my apartment with two boys during consecutive lockdowns in 2020 Sydney, Australia. (Okay, I wasn’t ‘imprisoned’ - I totally stayed by choice & for the safety of the community), but the prolonged close-quarter living with a single lavatory left much to be desired.
I tried everything from sprays to candles to diffusers to drops, most of which were made out of plastic, encasing chemical synthetic fragrances in ugly packaging, where the product name itself usually had the word ‘poo’ in the title (ew)! Safe to say that very few actually worked to eliminate unwanted smells, & you certainly didn’t want to have these plastic, eyesore products on display in your bathroom sanctum.
Cue No.2 post-flush perfume drops.
According to us: The genius is in the simplicity. We all go to the bathroom and No. 2 is our reputation saver! PLUS if you are an eCommerce founder, Jess is a must follow for all of the biz and marketing tips! Find her on Instagram or listen to her epic podcast Marketing ATM where she spills the tea on the growth tips that will actually help grow your business.
Female Founder: Jess Ruhfus
Don’t wait for opportunity, create it. It’s amazing what you can make happen if you get creative, especially with a limited budget.
- Jess Ruhfus, Founder No. 2
5. Eco Cheeks
According to them:
We make 100% chemical-free bamboo toilet paper and tissue products that are safe, soft and sustainable. Good for you. Great for the planet. With Bamboo, you can wipe away your environmental concerns. Technically a grass, Bamboo is a totally renewable resource, one of the fastest-growing plants in the world [some species grow up to a metre a day!], and can be harvested year on year for up to 70 years! On the other hand, hardwood trees require 30-40 years to mature and can only be harvested once. Bamboo is also super soft, strong and naturally hypoallergenic, anti-fungal and anti-bacterial.
According to us: Our CEO, Danielle is an Eco Cheeks customer and she’s been quoted as saying: “Every time I wipe my a** I’m doing my part for the planet.”
Female Founder: Tanya Roberts
If you’re wondering how you can support a woman in business, remember you control the spending power!
