SPARK exists because women should be wealthy.

Welcome to SPARK, gorgeous 🥂

Not "doing okay". Not "busy and booked out". Wealthy.

Because wealth gives you choices. When you work, who you work with, how you spend your days, and what you do next.

SPARK helps women in business define what enough looks like, engineer the business that can create it, and turn business success into a life they love.

Hi, I'm Dani 👋

I spent 10 years in corporate sales, then 15 years building businesses of my own. A decade building my tech startup, Scrunch. A D2C consumer brand I built and exited. Millions in revenue, millions in capital raised, teams built, businesses sold.

And for most of it, I never had a plan for what any of it was supposed to create for me.

I was building revenue, not wealth. And I see the same thing in so many brilliant women: a business that looks successful from the outside, and a founder who isn't sure what it's all for.

So I started SPARK in 2020, and now every conversation starts with one question: what are you actually building towards?

Endgame. CEO. Grants.

We talk about money

No wealth signalling. No vague revenue claims. No empty buzzwords.

We talk openly about profit, paying yourself, investing, selling, retirement, and the uncomfortable relationship so many of us have with wanting more money. A $1m business doesn't automatically make a wealthy founder. We're here for the founder.

This isn't a place to complain about algorithms or the economy. We focus on solutions, and on building each other up.

Start here 👉

Not sure where to begin? Start with your endgame.

Watch the free Business Endgame Workshop and work out what your business actually needs to create for you.

Ready to build it?

Join the SPARK CEO Hub, the operating system for women building profitable businesses that create wealth.

When I'm not talking money with women in business, I'm probably nose-deep in a business book, sipping champagne, or on a yoga mat. The wine is optional, but highly recommended 🥂

Dani xx