The Self-Care Edit: 10 Female-Founded Brands That Help You Unwind
Because self-care isn’t selfish — it’s strategy.
If you’re a woman in business, chances are you spend more time looking after your clients, customers, and team than you do yourself. But here’s the truth: slowing down, nourishing your body, and surrounding yourself with beautiful rituals isn’t indulgent — it’s fuel.
When I was capital raising for my previous business, Scrunch, a decade ago… a comment by an investor always stuck with me…
“If you don’t have your health, you don’t have your business.”
And every time I get sick… it rings loudly in my brain as I have to push out meetings, delay podcast recordings and think about the supplements sitting on my bench I didn’t take.. or the walk I didn’t go for.
So next time you tell yourself you’re too busy to prioritise YOU… remember that YOU are your most important business asset.
To make prioritising your health and wellness a little easier this week we’ve rounded up female-founded brands that make switching off feel just as good as switching on. Whether it’s a glow-boosting skincare ritual that makes you feel 10/10 for that big meeting…. mood boosting snacks so you bring the ergy for the big days… or a candlelit bath at the end of a long week, these founders are proof that women create magic when they build from the heart.
And I want to start with my personal number one, because apparently when you get old you can’t sleep anymore…. and a good night sleep has seriously got to be the cure for anything life throws at you.
Deep Sleep Drops, by The Goodnight Co
Female Founder: Shea Morrison
According to Shea…
This is a liquid herbal extract that is taken orally, directly under the tongue, for fast-acting effect.
Our Deep Sleep Drops contain a combination of all-natural ingredients including Coffea Arabica which helps calm busy minds, Daphne, to aid difficulty falling asleep or when having agitating, disturbed sleep, Kali Phos, which helps with stress and relieves nervous tension, Mag Phos, which is beneficial for reducing drowsiness upon waking and reducing muscle cramps, and Passiflora which helps reset a disrupted circadian rhythm.
Listen to our interview with Shea on SPARKTV.
Why we love it… who doesn’t love a good night’s sleep?
Moon Mylk, by Naked Harvest
Female Founder: Georgie Stevenson
According to Georgie…
The OG Sleep Hot Choc blend to help you unwind from a big day.
Why we love it… it takes like a treat, with magical sleep powers!
Brain Fuel Organic Mushroom Complex, by Swiish
Female Founder: Sally Obermeder
According to Sally…
Scientifically formulated to support concentration, mental clarity, focus, and promote optimal cognitive function. Packed with six of the world's most potent medicinal mushrooms in one blend, this brain-boosting complex supports memory and stress reduction. Created for high impact using only organic ingredients.
Why we love it… life can be chaos, sign us up to more energy to build the business of our dreams.
CEO Cream, by Sunday Riley
Female Founder: Sunday Riley
According to Sunday…
Infused with 5% Vitamin C, C.E.O. Vitamin C Rich Hydration cream is deeply hydrating, visibly brightens dull skin, fights the signs of dehydration and damage, and provides advanced antioxidant support. Formulated with THD Ascorbate, a powerful, jar-stable, and highly targeted Vitamin C derivative that prevents and repairs the visible signs of premature skin aging.
Why we love it…. because looking good for that meeting leads to a 10/10 performance.
Daily Supergreens, By JS Health
Female Founder: Jessica Sepel
According to Jessica…
A delicious synergy of organic Green Superfoods with hydrolysed Marine Collagen to provide you with inside-out nourishment. This thoughtfully designed blend includes the benefits of organic Wheat Grass and Barley Grass, along with organic Broccoli, Kale and Spinach.
Just a serve per day of Daily Supergreens contains carefully selected plant ingredients to provide a source of fibre, vitamins, phytonutrients and antioxidants, along with the addition of Marine Collagen. Enjoyed as part of a healthy, vibrant diet with a variety of foods, Daily Supergreens provides a source of Vitamin E to contribute to cell protection from free radical damage, along with Vitamin C, which contributes to normal energy production, immune system function and normal collagen formation for the normal function of the skin.
Why we love it… we are busy building our empire, this supp takes minutes to drink and supports us through the whole day.
White Choc Macadamia Beauty Bites, By Krumbled Foods
Female Founder: Keira Rumble
According to Keira…
Beauty Bites® are a fully functional, game changing collagen snack bar designed to make your daily dose of collagen, vitamins and gut health supplements convenient and delicious.
Providing targeted nutritional and cosmetic benefits in one tasty bite-size snack - glowing skin, healthy hair, stronger nails and improved gut health has never been more attainable.
Why we love it… an on-the-go snack that it easy, delicious and also performs… yes please!
Yoga With Adrienne
Female Founder: Adriene Mishler
Adriene Mishler is an actress, writer, international yoga teacher and entrepreneur from Austin, Texas. On a mission to get the tools of yoga into schools and homes, Adriene hosts the YouTube channel Yoga with Adriene, an online community of over 12 million subscribers.
Yoga with Adriene provides high quality practices on yoga and mindfulness at no cost to inspire people of all ages, shapes and sizes across the globe.
Why we love it… you don’t even have to get out of your pjs or leave the house to get clarity and build strength.
Menstrual Heat Patches, By DeoDoc
Female Founders: sisters Dr. Hedieh Asadi and Hasti Asadi, along with gynecologist and professor Dr. Gunvor Ekman-Ordeberg.
According to them…
Heat patches that are specially made to help ease period pain and cramps - whether you're at home or on-the-go. Composed of ingredients that are oxygen-activated and will heat up to a soothing temperature (of 45 C) for optimal pain relief. The shape is designed to cover areas of pain or cramping, yet thin enough to be worn discretely under clothes. Heat lasts for up to 10 hours. Fragrance free. One time use.
Why we love it…. seriously, we’ll take any relief available… this is genius.
HerHelp App
Female Founder: Lexy McDonald
According to Lexy…
"The most helpful app that's ever existed" - LoLu
The #1 All in One Wellness App with an aim to encourage, guide and support people through daily challenges, creating a safe space online.
Why we love it… if you ever wondered what women supporting women actually looked like… this community is it!
Simple Habit App
Female Founder: Yunha Kim
According to Yunha…
Simple Habit is on a mission to empower humans to stress less, achieve more and live better. Designed by top meditation experts, Simple Habit offers more than 2,000 guided meditations for any situation and mood — including before sleep, taking a work break, commuting, and more.
Why we love it… there’s a reason it’s been called the Spotify of meditation… get clear in minutes no matter what the day is bringing up for you.
Self-care isn’t about escaping your business — it’s about showing up better for it. These women have created products that turn ordinary moments into rituals: the skincare you reach for before a big meeting, the candle that signals rest, the collagen that keeps your energy high. They’re simple, they’re effective and they’ll do you good.
