You're building a business.
But do you know where it's taking you?
A 90 minute 1:1 session to figure out what you actually want from your business, put real numbers behind it, and walk away with a plan engineered backwards from your Endgame.
Most of us plan our businesses backwards.
We decide we want to hit $500k. Or $1m. More clients. A bigger audience. A team. We decide we want to "scale".
And then we start building towards it.
But here's the question almost nobody stops to answer first:
What is the business ultimately supposed to do for you?
Because different Endgames require completely different businesses:
- Sell one day? You need to build an asset someone else actually wants to own.
- Own it, but not run it? It needs to operate without you.
- Build wealth outside it? It needs to produce enough actual profit to let you do that.
- A small, beautiful, profitable life? Then a complicated empire with 47 staff is taking you in the wrong direction.
Your Endgame isn't part of your business strategy.
It's where your business strategy should start.
90 minutes. Five decisions. One plan.
This isn't a chat about your goals. It's a structured working session. We move through the five steps of the D.R.E.A.M. framework together, and you leave with each one answered for your business, in writing.
What do you actually want your life and work to look like?
Not the Instagram version. Yours. Days, income, involvement, timeline, and what enough looks like. We get specific about the life the business is supposed to fund.
What does that future require financially?
We run your number. Your Endgame Number, what you need to invest each year to reach it, and by when. Most people have never done this maths. It changes everything.
What job does your business need to do?
Sell it. Own it, don't run it. Build wealth. Keep it small and profitable. There's no right answer, but there is a right answer for you, and we choose it.
What needs to be true of your business to deliver it?
We work backwards from your Endgame to what your business needs to pay you, and the revenue, profit, systems and structure that takes. This is where "should I do that thing?" finally gets an objective answer.
What do you need to focus on now?
We translate the whole thing into your next 90 days, right down to what you do on Monday. Not a 40-item to-do list. The handful of moves that actually pull your business towards your Endgame.
Not notes. A plan.
Your one-page Endgame Map
Your Endgame, the numbers behind it, and the business model engineered to deliver it. One page you'll check every decision against from now on.
Your 90-day focus plan
The specific moves to make next quarter, chosen because they pull you towards your Endgame, not because someone on the internet said to do them.
The full session recording
Everything we work through, yours to keep. Because you will not remember all of it, and the good stuff tends to land on the second listen.
Your Endgame tracker, set up with your numbers
Your Endgame calculator plus monthly and quarterly check-ins, pre-filled from our session, so you can watch yourself getting closer instead of letting the plan gather dust.
This session works best when the timing is right.
Book this if:
- You've been running your business for a while but couldn't say, in one sentence, where it's ultimately taking you
- You're working hard towards goals you're no longer sure are actually yours
- You keep saying yes to things because they feel like "growth" and you're exhausted
- You want real numbers behind your future, not a vision board
- You'd rather spend 90 minutes getting deliberate than another year on autopilot
Skip this if:
- You want someone to hand you a generic definition of success
- You're looking for a "build a $10m empire" pep talk
- You haven't started a business yet (start first, then come design its Endgame)
- You want a done-for-you business plan without doing the thinking with me
Hi, I'm Dani 👋
I've spent 15+ years building businesses. I co-founded and scaled a tech startup, raised significant capital, built a team of 20+, and eventually exited. And I can tell you exactly what it cost me that I didn't design my Endgame first.
At 38 I had no super, no savings, no profit and no plan. Four years later I have all four, and a monthly rhythm that has me building my own Endgame. A lot can change, if you're intentional.
Now I run SPARK deliberately. Every system, every offer and every decision is engineered backwards from where I want to end up. This session is the process I use on my own business, built into 90 minutes for yours.
- Co-founded and exited a venture-backed tech startup
- 300+ founders interviewed on the #awinewith podcast
- Founder of SPARK and the SPARK Women in Business Grants, $175,000 awarded to date
- Hundreds of women in business supported through the SPARK CEO Hub
Book your Endgame Session
- 90 minute 1:1 working session with Dani, live on Zoom
- Your one-page Endgame Map, in writing
- Your 90-day focus plan
- Full session recording
- Your Endgame tracker, set up with your numbers
After you book, I'll personally email you within 24 hours to find a time that works. No booking-link roulette.
The things you're probably wondering.
What if I don't know what my Endgame is?
GOOD. You don't need to. That's exactly where we start. Most people who book this session have never been asked the question properly, let alone answered it. The whole first step is designed to get it out of your head.
How is this different from the free Endgame workshop?
The workshop teaches the D.R.E.A.M. framework to a room, and you do the thinking on your own worksheet. This session applies it to your business, with me, for 90 minutes. Your life, your real numbers, your model, your next 90 days, pressure-tested together. You leave with your plan, not a worksheet.
Do I need to prepare anything?
I'll send you a short pre-session prompt to get you thinking, plus a request for a few basic numbers from your business. Nothing scary. Fifteen minutes of prep, maximum. If you've done the workshop, bring your worksheet and we'll build from there.
What if my Endgame changes later?
It probably will, and that's fine. You're allowed to change your mind. The point isn't to lock in your future forever. It's to stop building towards nothing in particular. When your Endgame shifts, you'll have a map to update instead of a blank page.
Is this only for SPARK members?
No, anyone can book. Though if you're inside the SPARK CEO Hub, this session plugs straight into the Endgame hub and quarterly audits you already have.
There is no right Endgame.
But there's enormous power in choosing yours.
Before you spend another year building towards someone else's definition of success, spend 90 minutes designing your own.
Book your Endgame Session