OG Ponytail
Video Entry
Business Information
Female Founder:
Renee Nightingale
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
OG Ponytail solves a problem, it is a clipin ponytail with zero wrap around, it is secure and concealed into the natural hair. The OG Ponytail gives women confidence back in their hair via added instant thickness, length and 100% discretion. I have thin hair, do martial arts and could never get the wrap around ponytails to be secure (which caused me anxiety), it was obvious it wasn’t my natural hair, and hurt to wear. I invented and patented the OG Ponytail to help women get confidence back in their hair without looking fake!
How would $5k or $10k enable you to create more profit and impact in your business?
These funds would create social media awareness by allowing me to reach a greater audience purely by having the funds to promote, which would impact brand awareness, thus creating greater sales. I am progressing at a very slow rate and I will never give up as I believe in my product 100% but this is a huge set back for my business and causes financial stress making it difficult for me to reach my sales on a very minimal budget. This grant would be the greatest financial relief by enabling OG Ponytail to be effectively promoted and grow sales.
Please outline what you would spend the grant on:
$10K would give much needed financial assistance to allow for the following:
• Marketing funds needed to create brand awareness and social media campaigns.
• Technology upgrade in the form of a laptop to assist with daily running of the business
These 2 items are very expensive, especially marketing and social media campaigns, and are out of reach as any funds coming in are simply paying off the debt accrued from patents, trademarks and setup costs of OG Ponytail. To have a bigger marketing presence would allow for greater audience reach = greater sales. The technology upgrade would enhance productivity.
