Meyd.it
Video Entry
Business Information
Female Founder:
Susan Hansen
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
In this fast fashion world, textile waste is literally killing us. The overproduction, unethical practices, and the huge disconnect between people and the planet persist despite the greenwashing.. Enter Meyd.it, part of the solution, not the pollution that is fast fashion. More than a marketplace, we're a Platform-as-a-Service, nurturing slow fashion. We empower conscious individuals seeking guilt-free clothes, ensuring their values and unique needs are met in our made-to-order process. Meyd.it bridges the gap, linking mindful clients with talented creatives. A haven for personal expression, unique style, and guilt-free comfort, where creativity seamlessly intertwines with a positive impact on people and the planet, re-shaping our future.
How would $5k or $10k enable you to create more profit and impact in your business?
A $10k injection will assist Meyd.it to move from from closed beta to go-to-market phase. It may be too early for immediate profitability, the focus is on strengthening our market positioning and creating tangible growth in user numbers. Investing in social media ad spend we can significantly amplify and attract user’s, stakeholders, micro-influencer collaborations and partnerships. Our launch event planning can start and gain the momentum we need via enhanced marketing. Overall $10k will help us exponentially expand our visibility, engagement, following (50%), foster a robust user base ( first 1000 users); generate transactions (first $20k); demonstrate product/market fit; improve our invest-ability; and ultimately propel Meyd.it’s growth and profitability.
Please outline what you would spend the grant on:
At Meyd.it $10k we have allocated: $3,500 for targeted social media advertising, content creation, and influencer collaborations. $1000 drives press releases, media relationships, and slow fashion outreach. $3,500 empowers our launch: including marketing collateral, event promotion, on-premise requirements. $1,000 is for user onboarding incentives; $500 is directed to strategic partnerships; $500 contingency safeguards unforeseen expenses. This strategy maximises digital reach, engages media, accelerates user onboarding, and fosters impactful partnerships, propelling Meyd.it's market entry and growth in the slow fashion landscape.
