Pictured
Video Entry
Business Information
Female Founder:
Sally Lewington
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Pictured is an ecommerce platform selling, Designer Curated Fine Art Prints. It offers unique, storied, quality affordable art to solve your decorating challenges.
Our curated selection blends vintage and modern fine-art prints in singles, doubles, and sets – personally curated by designer/stylist Sally (me).
I’ve built Pictured with the intention of helping everyday people & the design community. It’s early days but my plan is to have a tightly curated offering in many styles, a tasteful one stop shop.
I do it because I love it, and to share my unique skills and talents to help others.
How would $5k or $10k enable you to create more profit and impact in your business?
A $10k injection would be a game-changer. It would significantly enhance our online presence through targeted SEO and digital marketing, improving visibility and conversion rates. We would invest in photography and construct a sales funnel, optimising customer engagement and boosting sales.
Pictured would commission more contemporary artists to augment the collections & create community impact; and engage with wallpaper suppliers to enter the flourishing wallpaper mural sector, boosting brand recognition and capitalising on emerging trends.
Shopify experts would be engaged to improve site functionality and launch the brand to the global market for maximum impact and profit.
Please outline what you would spend the grant on:
The $10k would be carefully budgeted to key areas driving Pictured’s growth. A substantial portion would be earmarked for digital marketing campaigns, Pinterest and SEO enhancements to improve our online visibility. Resources would be channeled into developing a robust sales funnel, optimising the customer journey and elevating conversion rates.
A percentage would be directed towards commissioning contemporary living artists, improving/expanding our collections and supporting the arts community.
Some would go to launch our wallpaper mural line, leveraging the 2024 trend, enhance brand exposure and drive growth. Finally I’d hire a Shopify expert to improve the site, and launch globally.
