Pink Cloud
Video Entry
Business Information
Female Founder:
Zoe Cook
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
The Pink Cloud app aims to revolutionise women's recovery, providing personalised resources, evidence-based strategies, and a supportive community. Boasting features like progress tracking, mood, craving, and trigger analysis, it tailors an individualised journey to sobriety. The app encourages open sharing, fostering inclusivity and dismantling societal barriers. Given the ongoing rise in problematic drinking behaviours amongst mid-life Australian women and the societal barriers that women face when accessing treatment, Pink Cloud emerges as a transformative solution. Pink Cloud aspires to positively influence the lives of women, their families, and communities, addressing the urgent need for targeted support for women overcoming alcohol overuse.
How would $5k or $10k enable you to create more profit and impact in your business?
A $10,000 infusion would boost the impact of Pink Cloud by enabling significant enhancements. Firstly, it would facilitate app development, incorporating advanced features like real-time progress tracking and personalised analytics. A portion would be allocated to marketing initiatives to raise awareness and expand our user base and to outreach programs targeting middle-aged Australian women with problematic drinking patterns, addressing a critical societal need. This investment would drive Pink Cloud's growth, both in terms of profitability and its transformative influence on the lives of women, their families and communities affected by alcohol overuse.
Please outline what you would spend the grant on:
The $10,000 investment would be strategically allocated to key areas crucial for Pink Cloud's growth and impact. Approximately $5,000 would be earmarked for app development, focusing on enhancing features such as real-time progress tracking, personalised analytics, and an intuitive user interface. A portion, around $2,000, would be dedicated to targeted marketing campaigns, expanding our user base and fostering community engagement. An additional $2,000 would fund outreach programs tailored for middle-aged Australian women with problematic drinking patterns. The remaining $1,000 would be allocated to ongoing user feedback integration, ensuring the app remains dynamic and responsive to the evolving needs of our users.
