Gracefully Redefine You
Video Entry
Business Information
Female Founder:
Natasha Kiemel-Incorvaia
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Gracefully Redefine You was created for women with the intention of bringing the psychology world online. Our purpose is to increase accessibility to evidence-based teachings and tools while adapting to technological advances. Our courses and programs are designed to help women return to, trust, and believe in themselves, so they can start creating the lives they want. Australia is experiencing a mental health crisis, extensive wait times to see a psychologist and women are juggling more than ever before. As an entrepreneurial psychologist I believe this hybrid-model of support is adaptable, scalable, and profitable, while helping women heal and succeed.
How would $5k or $10k enable you to create more profit and impact in your business?
10K will help to improve my marketing to increase my visibility and ability to reach and attract the women to my business who need the courses and programs I offer. Currently, I do everything within my business, 10k would allow me to outsource aspects, to then improve the quality of my products and services and reduce the time it takes to produce and release them. I believe the impact of my business is far reaching. When we invest in women’s mental health and support them to achieve their goals and live life on their terms, we invest back in society.
Please outline what you would spend the grant on:
- Hire health marketing expert to support me to ensure I am working and advertising within AHPRAs advertising and ethical guidelines.
- Hire a women-led business to help create a specific marketing campaign and imagery for launching my signature course, and evergreen course to increase reach and ROI, including reels, Meta ads and media.
- Increase my limited advertising budget.
- Have a lawyer review my terms and accountant business structure to ensure solid foundation for future expansion.
- I would buy new lightening, and teleprompter to increase recording quality and efficiency.
