OG Ponytail
Video Entry
Business Information
Female Founder:
Renee Nightingale
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
OG Ponytail presents a groundbreaking solution to the challenges of traditional clip-in ponytails. My invisible clip-in design seamlessly integrates with natural hair, delivering instant volume and length discreetly and securely. With options for various thicknesses and lengths, as well as the freedom to cut, color, and style, OG Ponytail empowers women to effortlessly elevate their look. I developed OG Ponytail to restore confidence to those with thin hair and cater to the time-poor seeking a convenient hair hack. Our mission is to provide lush locks with zero commitment, ensuring every woman feels fabulous with the discreet security of a simple clip-in.
How would $5k or $10k enable you to create more profit and impact in your business?
OG Ponytail offers a game-changing solution to traditional clip-in ponytails, seamlessly integrating with natural hair for instant volume and length with discretion and security. As I currently study the Jay Wright Ecommerce Equation course, I'm poised to elevate my brand and sales. The Spark Business Grant presents an opportunity to amplify profits and impact. By leveraging grant funds to implement advanced marketing and advertising strategies learned from the course, we can expand our reach, attract new customers, and solidify our position in the market. With this support, OG Ponytail is primed to thrive and empower even more women with effortless, confident hair transformations.
Please outline what you would spend the grant on:
The Spark Business Grant would be strategically allocated to elevate OG Ponytail's marketing and advertising efforts. Firstly, investing in targeted digital advertising campaigns across social media platforms (Facebook, Instagram and TikTok) to effectively reach and engage with our target audience, utilizing the practical strategies outlined in the Jay Wright Ecommerce Equation. Secondly, enhancing our website's search engine optimization (SEO) to improve visibility and drive organic traffic. By implementing these strategies, I can scale my brand awareness and sales, ensuring a significant return on investment. THIS WOULD CHANGE MY LIFE!!!
