Dr Bec's Hopper Topper
Video Entry
Business Information
Female Founder:
Rebbecca Wilcox
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
I serve pet parents of fussy eaters, and cats with health issues; there are no consistently effective alternatives.
I created a unique, 100% wild rabbit meal topper making the fussiest of cats devour their food. It assists fussy cats to transition to new foods, for health reasons. My product addresses the devastating environmental impact of rabbits, humanely, and is perfect for cats, giving them what they evolved to eat. I have been frustrated by the lack of products providing science-based nutrition for cats, and my historic inability to help fussy cats (40% of all cats!) to consistently enjoy their food.
How would $5k or $10k enable you to create more profit and impact in your business?
This grant would accelerate expansion to a market that is 10-fold the size of the Australian market, in the USA alone, with a launch date of Q4 -24 to Q1-25. This would significantly increase our global brand recognition, market access and profits. Importantly, this would allow me to contribute to the economy and champion Australian-made and women Founder led products and innovation. On a personal note, this would be immensely rewarding knowing I am inspiring other female entrepreneurs, supporting local businesses and equipping my young children with business skills and a sound work ethic. This product strongly supports our biodiversity.
Please outline what you would spend the grant on:
-Travel for myself to attend and exhibit at the largest USA pet food industry trade show in 2024 and meet with key distributors. $4000 AUD (flights, accommodation, per diem and trade exhibitor costs and insurance.)
-Engagement of third party logistics contractor to facilitate distribution within North America and the APAC region. $3000 AUD
-Develop region specific packaging to comply with jurisdictional labelling requirements which vary to those of Australia. Engage regional specialist marketing support, to assure targeted campaigns. $3000 AUD
Costs are approximate, however, $10K would cover these, given preliminary quotes with consultants and budget calculations.
