Little Change Creators
Video Entry
Business Information
Female Founder:
Paige McInnes
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Little Change Creators is a brand committed to creative and sustainable play. We aim to revolutionise playtime through toys that encourage families to disconnect from tech and reconnect with each other.
Our reusable products are designed for convenience, versatility and portability, making them ideal for stress-free play at home or on-the-go. Each activity set also comes with a unique social-impact twist, inspiring young changemakers to take positive action.
Since launching two years ago, Little Change Creators has won numerous awards for sustainability and product design. You can find its colourful range in retail stores across Australia or at www.littlechangecreators.com.
How would $5k or $10k enable you to create more profit and impact in your business?
A $5k targeted PR and Meta advertising campaign would allow me to gain greater brand recognition, credibility, targeted traffic and conversions, expanding my customer base and increasing sales.
$10K would support all of the above and allow me to receive tailored support and guidance from a renowned e-commerce coach.
With a portion of my sales funding product donations to hospitals, charities and aligned organisations, I’ll be able to support more kids in need and provide greater social impact. I’ll also regain precious time with my family.
Please outline what you would spend the grant on:
$5k would be split across a public relations campaign and Meta advertising to generate greater brand awareness, acquire new customers and increase sales. The PR firm I’d like to work with offers packages from $2000. The balance of a $5k grant would be invested in targeted Meta advertising using an agency recommended to me.
$10k would be spent similarly with investments in PR and Meta advertising plus tailored e-commerce coaching. For example, $3k towards obtaining earned media, product positioning, digital PR and product seeding plus $2k towards targeted digital advertising and $5k for e-commerce coaching.
