Immersifi
Video Entry
Business Information
Female Founder:
Katerina Ali
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Immersifi transforms retail by offering a personalised, data-driven experience for contemporary luxury brands. We serve brands looking to enhance their VIP memberships, be innovative leaders and wanting to give their customer a luxury experience. Our platform alerts stores when members arrive, sharing preferences and history, empowering sales associates to deliver exceptional service with the assistance of AI. This deepens customer loyalty, boosts revenue, and provides valuable insights. We understand the cultural shifts, and need for memorable, personalised shopping experiences. We're providing security for memberships to be transferred which doesn't exist and is a lost revenue and customer opportunity for brands.
How would $5k or $10k enable you to create more profit and impact in your business?
We will focus on two critical areas: MVP development and social media awareness. Refining our MVP and initiating beta testing will allow us to gather vital user feedback, ensuring a product that meets customer needs and drives engagement. This will lead to increased member retention and higher subscription rates, directly impacting profitability. Concurrently, investing in social media awareness will educate customers about Immersifi, generating demand from their side and building a loyal community. This dual approach will enhance our market presence, attract partnerships, and establish Immersifi as a leader in retail tech, driving long-term growth and profitability.
Please outline what you would spend the grant on:
With $5k or $10k, we will kickstart the development of a React Native app, targeting both Android and iOS platforms. This strategic investment allows us to prioritise feature development, enhancing our ability to attract further investment. The funds will be allocated to refine our MVP and initiate beta testing, collecting valuable user feedback. Additionally, we will secure partnerships with luxury brands, strengthening our market presence. Our website will be optimised for a superior user experience, fostering customer engagement and loyalty. This funding will propel Immersifi to the forefront of retail technology, driving growth and attracting additional investment.
