Auriche Haircare
Video Entry
Business Information
Female Founder:
Lana Kelly
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Auriche makes the world's first haircare for fake tan users. The Auriche range is scientifically formulated, cruelty-free, Australian-made and comes in unique recycled-plastic packaging.
How would $5k or $10k enable you to create more profit and impact in your business?
My niche range is useful for anyone who uses fake tan. Enabling sales in the UK market would be a big step for my brand as it will facilitate greater sales potential. The UK consumes 35% self-tan products globally - in 2023, consumption was USD 280.56 Bn.
Please outline what you would spend the grant on:
I would use the funds to assist with scaling the Auriche brand, specifically to fund the regulatory and compliance review which is necessary to expand to the UK market. This costs $5230 for the 4 products.
