Audrey & Alfie
Video Entry
Business Information
Female Founder:
Carly Nowell & Zoe Taylor
Links:
How has the business been funded to date?
Bootstrapped
Tell us about your business:
Audrey & Alfie was created by us, Zoe and Carly - childhood friends and mums, passionate about supporting families to provide nutritious meals to their little ones, and reducing the mental and physical load of parenting.
Our dietitian-designed bowls, finger foods, BLW, and lunch box items offer a healthy, home-style alternative to supermarket options, made using high-quality, local, and organic ingredients. Designed to help make mealtimes easier for families, our products are minimally processed, snap-frozen to lock in nutrients, and avoid artificial preservatives, fillers, salt, or refined sugar.
We also provide practical, evidence-based advice to empower parents on their children's food journey.
How would $5k or $10k enable you to create more profit and impact in your business?
Audrey & Alfie launched late last year in Victoria, offering home deliveries along with a growing retail presence. We’ve received incredible feedback from customers and inquiries from families Australia-wide, leading to a trial expansion into NSW in June.
$5k, would enable us to extend to Queensland, reaching more families. Increasing our geographical footprint would increase volume and reduce our costs, so we can remain viable and continue to grow our business.
$10k would enable us to introduce a couple of new products, catering to specific dietary needs, meeting the needs of more families. It would also enhance variety for existing customers.
Please outline what you would spend the grant on:
With $5k, we would:
- Allocate $2.5k for shipping pallets of our products via frozen linehaul to Brisbane and storage
- Use $2.5k for marketing efforts to promote our expansion into Queensland, including a mix of paid social media ads and an influencer gifting strategy
With $10k, we would:
- Allocate $2.5k for shipping & storage of pallets to Brisbane
- Use $2.5k for marketing in Queensland
- Spend $2.5k to manufacture a new product catering to dietary needs.
- Spend $2.5k to manufacture a second new product, catering to dietary needs.
