#awinewith Petra Hakansson

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MEET Petra

Petra is the Founder of Guardian Angel Safety.

Find Petra here:

Transcript

Danielle Lewis (00:10):

Amazing. Petra, thank you so much for being here on Spark tv. Welcome.

Petra Hakansson (00:15):

Thank you. Thanks for having me. Danielle.

Danielle Lewis (00:18):

I'm so excited to share your story with the Spark Community. So why don't we just start there. Talk to me, what is Guardian Angel's Safety and how did you get there? So is this your first business? Was there a career beforehand? What is the story to actually launching the business?

Petra Hakansson (00:38):

So what we do is we protect remote and loan workers. So people who are working in remote locations, when they sell cover, people are working in high risk environments. So we do a lot of work for local government parking wardens and animal control offices, but also forestry and environmental groups who are going engineering companies who are going remote. So we do that by providing wearable GPS monitored devices. Cool. Either panic pendants with Man down or no movement abilities and welfare checks, and all of those good things that are automated and that are totally portable. So they put them on when they leave the morning and we monitor for any SOS alerts or for any failed welfare checks or anything like that. So that's what we do and I love it because we make a difference and we've saved lots of people and I think that's always super rewarding. So much that goes on in the background to make sure that everything works the way it should. So we are very holistic. We are very much focused on bridging the gap between the technology and the person, which I think is I that women are quite good at. Is that collaborative thing? How did we get there? Yeah, well, I did have a career, so I was a late start.

Danielle Lewis (01:58):

Nice. I love it.

Petra Hakansson (02:00):

So I was on my own with two children who were 15 and 17 and I was 46 and so it's eight years ago. And I had worked as a in sales and in marketing with the GPS telematics, so vehicles, but we also had a health and safety product software, it was a software product. And then I went and worked in a security company where we did some monitoring. So over those five or six years, I just thought, God, this is a dog's breakfast. It was just very transactional. It was all about that recurring revenue and getting people to sign for monitoring and no one really making sure it was the appropriate technology for the risk. And really so many different providers involved with hardware and software and monitoring and no one training in users. And I, so I guess over those years where I kind of thought, what am I doing here?

(03:04):

It's just such a horrible industry and I'm constantly fighting fires. And then the health and safety at Work Act was changing in New Zealand. We were adapting the Australian one. And so I sort of looked into it and now I knew that there was a specific loan and remote worker guideline as part of those new laws. So I kind of thought, well, I can't get anyone here to listen to me what I want to do. No one will invest in it in the corporate environment I was in. And to be honest, there is always a moment, isn't there? I think where for me, I had had my ass kicked a bit from different directions being on my own with two kids and sort of more alone than I had expected and more broke than I had expected. And I just really got sick of having my kind of future and my children's future determined by other people. So I just thought, you know what? I'm 46, I can be a slave to this for the rest of my days. And working, quite frankly in a male dominated industry, security and technology is very male. And I think I just had a few real moments of getting pissed off, quite frankly, and just sometimes

Danielle Lewis (04:23):

That's the best catalyst though, isn't it?

Petra Hakansson (04:26):

And some really serious kind of shit that happened. And I just thought, nah, I'm not doing this anymore. And so I did the market study. I looked at what does the law say? When is it coming in? What's the size of the addressable market? I had no idea about venture capitalist funding or how to raise money. So I did the only thing I could think of to be able to really do it. And that was I sat my teenagers down and said, I'm selling the house.

Danielle Lewis (05:00):

Wow. Yeah.

Petra Hakansson (05:02):

Oh, okay. Where are we going to live? You're

Danielle Lewis (05:06):

Like, ah, in my new business office.

Petra Hakansson (05:10):

Oh dear, you like camping out, there'll be a little kitchen. No, I said, you know what, we'll rent because it doesn't matter. It doesn't matter. As long as we're together, it doesn't matter where we are.

Danielle Lewis (05:20):

Absolutely.

Petra Hakansson (05:22):

So that's what I did. So I sold the house and of course, I don't know, home ownership is such a big deal. Everyone around me was going, what the hell? What are you doing? The house? But honestly, I think I'm very black and white. If you're going to go in, go all in.

Danielle Lewis (05:39):

I love that.

Petra Hakansson (05:41):

I think that I've seen people try and work their full-time job, then the business has a side hustle.

(05:50):

And so I guess it's sensible. It's mitigating the risk that if it doesn't work, but I don't really work like that. I thought, you know what? I've done the analysis on the market. I know there's an addressable market. I knew enough about the technology and I had a really clear idea of how I would deliver it. And initially I thought, you know what? I'll find someone doing it overseas the way I want to do it, and I'll just copy that because there's no point reinventing the wheel. So there's an absolute really good provider somewhere in the world. I'll find them and I'll copy what they do. And so I hunted around for ages before I made decisions, and I phoned companies in Canada and France and Sweden, and I'm from Sweden originally, and our health and Safety work act is very similar to the laws in Canada and France and the uk. So I rang all these, I couldn't find anyone that had all the pieces come together the way I had envisaged they would. So I thought, okay, I'm doing it from scratch. But the good news with that is that no one else is doing it anywhere in the world. What?

Danielle Lewis (07:04):

Yeah. Wow.

Petra Hakansson (07:06):

That's

Danielle Lewis (07:07):

Incredible.

Petra Hakansson (07:08):

Yeah. So I guess how it came together, it still doing your due diligence to make sure that, I think sometimes just because you have an idea and you think it's brilliant doesn't necessarily mean it is. And I have those on a regular basis anyway, what I think is a brilliant idea, and then I'll say to my team, I think we should do this. And they go, let's internalize that.

Danielle Lewis (07:35):

Oh my. I love that. I now make myself sell it. So if I have what I think is a brilliant idea, I'm like, you're not allowed to spend money or build it until someone commits to buying it. And then that's your validation, and then you're allowed to go down that path. Yeah,

Petra Hakansson (07:52):

Yeah, that's exactly right. And to end, if you know who that target is and you've asked a few people, then it's like, okay, this feels like it's all right. So yeah, I mean, I guess that's kind of where we got to. So I'm actually still renting because I keep finding new things to invest in.

Danielle Lewis (08:11):

I mean, to be honest, I just love it so much because you are so right. People have this perception that success or security is buying a house. So I totally agree with you. I don't have a house either. I rent and I dunno if I would buy a house. It's one of those things where it seems like, oh yeah, that seems like that dream of having your own home or whatever. It's like, I don't even know if I will one day. But it is so funny, and I find that it's oftentimes not business owners, people that don't have that tolerance for risk or they're not more creative thinkers or whatever that do equate success with the full-time job and buy a house, and they're the life steps that you tick off. So I laughed that you said, you know what? No. This is an avenue for me to go after building something that's going to be a business, an empire, a success. And if all I have to do is sell my house to get capital to do it, that's brilliant.

Petra Hakansson (09:16):

Well, I think also, even though I didn't know how else I could possibly raise the money anyway, I know that houses, they get capital gains, and it's an easy way to potentially make money if you buy wisely. But I just sort of think, you know what? I can do better than capital gains. If I do this. I can see, I think you've just got to back yourself and go. And I think for me too, I just didn't want to be beholden to anyone else ever again.

Danielle Lewis (09:44):

I mean, you said that the idea was born from being frustrated in your industry and seeing that it could be done a better way, but then Yeah, also I guess in life and going, you know what? Stop it. I want to create an awesome life for myself. What a better combination.

Petra Hakansson (10:02):

Yeah. I think the universe does tend to deliver those messages sometimes very harshly.

Danielle Lewis (10:08):

Sometimes we're not listening, are we? And it needs to kick us up the bum. Yes. Yeah.

Petra Hakansson (10:13):

One after the other. I think you have a whole year where you just go, and that's kind of when it's time to shake shit up and see what falls out and see what goes,

Danielle Lewis (10:24):

Oh my god, I love that expression. Shake shit up. So right. It's like you do sometimes you're beating your head against a brick wall, even if you're already in business. So even if you've got the business, but it's not quite hitting the mark, you're kind of feeling frustrated. You're right. Sometimes it's like, well, if I keep doing the same thing that I've done over and over again, how am I expecting anything to change? Sometimes you do need to just go crazy. All right, let's just think about this completely different. Think about the market. What is something completely different? What is something just crazy that no one does in my industry that I can try? You're right. Shake shit up.

Petra Hakansson (11:05):

And I think I've read this really interesting thing about your brain being just inherently lazy to reserve energy because your brain uses more energy than anything else. And so it tends to go by muscle memory of what it sees all day and what it knows other people do. And so it can be really hard to reinvent things and step outside, outside the square. But I think like you say, you have to kind of go, no, that's boring. That's boring. Everyone else is doing that. How can you really give it a good shake up? Yeah.

Danielle Lewis (11:35):

Yeah. Well, and I think it's interesting because I think it can be about giving yourself space to think as business owners, we're wearing so many hats, and it's like every day I literally have this pad of paper on my desk that's this size of my entire desk, and it's just full of crap that I have to do. I could just sit here and chip away at tasks and never think and never do anything interesting. Sometimes you need to let go of the guilt and actually get out of your own head and out of the to-do list and out of the day-to-day and think more creatively and strategically about your business.

Petra Hakansson (12:13):

Yeah, definitely. And I think it is hard to make space for that. I mean, sometimes it's worth spending the time in there, because I also think when you step away and then you don't involve yourself in the day-to-day, sometimes when you step back in, you go, hang on a minute. Why are they doing it like that? I don't like that. Or you realize because you're looking at it from a different perspective. You are not doing it anymore. They are. And when you look at it, you go, that actually wasn't the best way to do that. Get away.

Danielle Lewis (12:41):

Yeah. No, I think you're spot on. It's really interesting. So talk to me about going from employee to business owner and especially later in the career. So you've got a lot of career years under your belt. So do you think that made it harder to make the leap into business? Or what was that mindset shift like for you?

Petra Hakansson (13:05):

Yeah, I think you know what, I actually think that if you've run a p and l and you've worked with someone else's money and had a credit card that isn't yours. So you have to be accountable for what you do, and you have to, I think that's quite a good discipline, I think good discipline that you bring with you into your own business because you've already got that mindset.

Danielle Lewis (13:26):

Yes, I love that.

Petra Hakansson (13:28):

So I think that is good. And you also have all the lessons of you've had horrible bosses and managers. You've had horrible staff or team members, so you kind of have a pretty good idea of what kind of boss you don't want to be and how you want to work with other people. So I think there are some really good learnings and also where you've seen the company make decisions that you don't agree with and thinking how you would do it differently. So I think some of those things are really good lessons. It's hard to get used to not having a pay packet. I think

Danielle Lewis (14:04):

That's the hardest first lesson that you learn.

Petra Hakansson (14:07):

Yeah, I mean, I was so glad I had sold a house because I had this quite healthy looking bank account, so I didn't freak out. And I had two teenagers, and so that I kind of mapped out, it'll be right, it'll take me a year, and then we'll be fine. It always takes longer than that though. But I looking at learning to look at money differently, I think that's actually a really important thing because when you're employed, you get this pay packet and you have to do better and show your results to get, and then you have to go and ask for a pay rise or you have to constantly ask for more or do more to get more or whatever it is. And the money is tied to, I've always been a pretty crap budgeter to be honest, but it's kind of tied to what do I need for rent and for food and school fees and all of that stuff.

(14:59):

And then it's all allocated so it lands and it's pretty much allocated and putting money aside for Christmas holiday or whatever. So it's kind of a bit of a go around and it's just a product of going towards being a slave to the business. And then when you become self-employed, I think money loses its value in some ways, but it becomes more of a tool. I think you're less scared of it. It's viewing it as this is a tool that will help me grow. And eventually when there's enough of it, you'll have some really cool choices. And until then, just don't be frightened of it. Because somehow, if you've done your homework, and I think also the discipline of going to work every day, I couldn't just float around. I was on the phone all day and then doing the website at night and doing strategy at night and building my phone for the next day at night. And so you're no longer having to work from eight to five, but you're so used to that, you kind of feel guilty if you don't.

Danielle Lewis (16:06):

Oh my God, it's so true, isn't it? It's weird how that corporate mentality finds its way, especially in the early days of when you start the business, it's almost like that's the framework that you use because you're kind of figuring things out as you go along. But I love what you said actually about when you become self-employed, you stop fearing money. I think you're so right, because it stops being a finite resource like you are, right? It's when you get a paycheck, it's capped. That's what it's going to be for the next year, and you've got all your expenses, and that's what you've got to do with it. And until you ask for a pay rise and actually get one, that's it. Whereas in your business, it's kind of like, yes, there's a bit of hustle in the early days while you're building it up, but it's infinite. You literally have an infinite earning potential. So the harder or the smarter or the more successful you are or whatever, that becomes unlimited. Which is pretty exciting.

Petra Hakansson (17:08):

It is exciting and it's massively motivating, and I think that's fine for that to be motivating. I don't think it's

Danielle Lewis (17:12):

Oh, absolutely.

Petra Hakansson (17:14):

Yeah. I think, Hey, look, if you want to, I mean for me, it's like I did start drawing more money as we got more successful and helped my kids do some afterschool courses, education, and we did some cool trips together and that stuff. And that's what

Danielle Lewis (17:29):

You want. That's what money should be about, right? You said the word, it's a tool. It's not this budget. It's not this beholden to this limit. It's a tool for building a better business, having a more interesting, exciting life, connecting with your kids more. I love that word. It's just a tool for life.

Petra Hakansson (17:49):

Yeah, totally. And you shouldn't exciting. I think it keeps it motivating too, because you go, gosh, I remember when we celebrated our monthly revenue being this. And I look back on that and I have really fond memories of it. I'm so excited at these small, I

Danielle Lewis (18:06):

Have screenshots. I took screenshots at different milestones. Isn't it funny? It's cool though.

Petra Hakansson (18:13):

It's really cool. It's so rewarding. And that's the motivating part. And I think you keep kind of moving the goalpost. I'm a shocker if we going, oh, we're going to get to this point. And then we get to that point, I go, oh, yeah, no, I'm not ready yet. I'm going to get to this point. And I don't think that that will ever stop because I think competitive and it keeps you motivated, and then you start realizing that there are so many choices and when maybe you finish your business journey, if you exit that there's actually some really cool things you can do when you don't have to worry about money in terms of adding value to your community or your country or whatever. And I look forward to being able to do some of that as well in the future.

Danielle Lewis (18:55):

You are so right. Someone once said to me, money and impact shouldn't be mutually exclusive. So people who are trying to do good things in the world shouldn't not want to earn money because the more money you have, the more that you can actually do, the bigger impact you can make, the more you can enhance the community in which you live. I just love that idea of you don't cap your earning potential because that means you have this now tool to give back and to do more exciting things for the community

Petra Hakansson (19:28):

And for your team. And I think all of those things that all of a sudden you can afford to go for a really nice dinner and buy champagne, speaking my

Danielle Lewis (19:37):

Language. Yes.

Petra Hakansson (19:42):

And I'm such a sanguine personality. I've got to have a bit of fun, otherwise I start to work. And so you just drag the team with you and you can afford to do more stuff and more fun stuff. And sharing it with the team is also so much more fun than doing it on your own.

Danielle Lewis (20:00):

Oh my God, that is just so true. When you can help other people grow and achieve their goals and their dreams, that is so satisfying and rewarding.

Petra Hakansson (20:11):

Yeah. Yeah, definitely. I think when, and look, humans, people have always got stuff going on in their life. Someone's aunt is unwell or dying and someone's child is sick. Or especially the last couple of years, we've all, oh

Danielle Lewis (20:25):

My God,

Petra Hakansson (20:27):

Isolation be sick. And I've still got a horse voice from two months ago. Oh

Danielle Lewis (20:31):

No.

Petra Hakansson (20:32):

The name of the virus we won't mention. That's

Danielle Lewis (20:34):

Right. That's right.

Petra Hakansson (20:38):

No. So being able to actually send meals for a week when someone's isolating at home with their children and having the capacity to do some of those things to take the opportunity to show that you appreciate what they do when they're with you, but also to help and ease the burden of whatever it's that they're going through right now. So being able to, having the resources internally within the business to be able to really look after your team is really so rewarding.

Danielle Lewis (21:07):

I love that. So talk to me about teams. So how many people have you got working with you at the moment?

Petra Hakansson (21:13):

So there is six of us in New Zealand, including me, and then we have a person in Australia. So we are just sort of switching our focus to Australia and we outsource. So we've got contractors, we've got an acting CTO, and an acting CFO. I've got an advisory board who are amazing. We use monitoring stations in Australia and New Zealand, one in Australia and two New Zealand. They're a really big part of what we deliver. So we work really closely with them, training operators and rewarding operators and making sure they feel like they're part of the journey because what they do is important. So in our suppliers. And so while we have this kind of small team, the larger picture involves a lot of other people, and I think it's so important to try and make them feel part of it.

Danielle Lewis (22:07):

Yeah. Well, and that was the question that I was going to ask you is how do you keep all of those people engaged and excited about the mission?

Petra Hakansson (22:17):

Yeah, I think what I've learned, and not always the easy way, is to try and employ team members who you can instill the passion in so that they can also then spread that same passion. And that's really tricky to do actually. And the only way you can do that is to really not forget how important it is. I think you get so used to, oh yeah, this is just my journey. I've been at it for years and

Danielle Lewis (22:45):

It's

Petra Hakansson (22:46):

Boring. But actually when you have those moments where you share some memories or some stuff from the early days and you talk to especially new people about it, they're like, wow, that's so cool, and you are so passionate. I'm going to record it. When I engage with teams who are looking for a solution, that's my favorite place to be because when they tell me some of the closed calls they've had, and I tell them help helped or where we have saved people. So I'm really passionate about really making sure this industry stays honest, some not very good stuff out there. And really making sure that people understand what does good look like and what does excellent look like, and what does really shit look like? Because in today's world, it's easier to make anything look really flash, isn't it? Oh,

Danielle Lewis (23:39):

Yes, Q Instagram.

Petra Hakansson (23:41):

Yeah, I use all of that and flash files and anyway. So I think keeping the passion alive by innovating and sharing the stories. So if we have real events, we had two events last weekend, and we always talk about them in our work in progress meeting. And because I think people forget to communicate, and I think it's so important. And I usually ring the staff member that was involved in the event and check if they're okay and could we have done anything better? Because it's important to take the learnings. And then sharing and then thanking the operator that managed the event, making sure they understand that they made a big difference, and sharing those stories with the team that keeps the fire burning and keeps everyone feeling like everyone in our team is so excited to be part of what we do.

Danielle Lewis (24:37):

And I mean, I love that including the team in the successes and the impact that you're actually having. It seems so simple, but I think when we get bogged down with each one of our jobs, we kind of forget to come together as a group and reflect on those things.

Petra Hakansson (24:55):

Definitely. Definitely. I think that's right. I think you get, and I'm guilty of it too, I have moments where I have to have a chat to myself and go

Danielle Lewis (25:05):

Give yourself a pep talk.

Petra Hakansson (25:07):

You're being patient and you're not putting enough effort into X, Y, Z, or whatever. And then you sort of do that and you can feel that it's made a difference to how everyone feels, and it's just an easy way to do business. If you've got good relationships with not just your team, but with all your suppliers and you are communicating and you show appreciation, they're going to do more things for you as well. It's equitable. Two-way flow thing.

Danielle Lewis (25:39):

I mean, it's amazing because it's building good, like you said, it's a good easy, why wouldn't you want to do business like that? But it's like I find building relationships is the number one sales strategy. Everyone hates sales for some reason. I love sales, but I'm like, if all you're doing is building great relationships and having an impact and creating value, surely that's a great sales strategy.

Petra Hakansson (26:07):

Well, I think people say, aren't you selling all day every day? You sell yourself to romantic partners, you sell your ideas to your parents, you sell your ideas to your kids, you sell yourself to get a pay rise. I mean, it's everything. If you're trying to hustle a deal, which I always do, that's something I can't seem to shake. I love

Danielle Lewis (26:28):

It

Petra Hakansson (26:31):

In my DNA, but most people actually are selling something in their, even though they hate sales.

Danielle Lewis (26:42):

Oh, look, I couldn't agree with you more. I always say sales should be the number one skill of a person in business, of a business owner, a founder, whatever we want to call them. You're spot on. I'm like, I say that to them all the time. I'm like, you are convincing your kids to eat their vegetables at dinner. It's a sales skill. Everything we're doing is selling. And I think if we keep associating it to be a negative thing, then we're kind of doing ourselves a disservice because we're not out there talking about the amazing impact we can have on people's lives.

Petra Hakansson (27:20):

And I think selling it has changed a little bit. I think most of us are not just selling stuff you don't need, we are selling solutions to a problem, especially women. Women are really good at finding, coming across a problem and solving it, and that's their business. So that's why women are build better businesses actually, because they are solving problems. But you can't get the word out there if you can't sell it. If you can't sell it, you're not going to succeed. I mean, there are so many good ideas and that the businesses just didn't work because the founder or the person that started it wasn't comfortable with sales. And we don't sell like that anymore. We are solving a problem. We're not having to send people to buy something they don't want. We're saying, I know you've got this problem. Here's something I can do to help you solve it. So you're adding value and without sales, you don't have a business.

Danielle Lewis (28:19):

Oh my God. Yeah. You're speaking my language. I love this so much. So to wrap up, what has been, so a lot of people tuning into Spark TV are kind of early stage female founders, so they have just taken the leap. They've built an amazing product. They're trying to get runs on the board. Any lessons you learned maybe the hard way that you would share with a woman in business to help her keep going?

Petra Hakansson (28:52):

Oh gosh. Yeah. I think don't be afraid to hustle. I mean, I really do. In the beginning, I was adamant I wasn't going to take investment. I didn't want to be told what to do by anyone ever again. And so

Danielle Lewis (29:06):

I love this.

Petra Hakansson (29:07):

All my growth has come from cashflow. So every piece of available cashflow, I mean, we are in a recurring revenue business, so that's good. We can kind of go, when it gets to here, we can do this. But in the beginning, I couldn't afford to go to the shows. I couldn't afford to staff. So I went to the shows, I'd hustle a ticket to go along as a delegate, telling them I was going to perhaps buy a space next year.

Danielle Lewis (29:31):

That's genius. Awesome. Yeah.

Petra Hakansson (29:34):

Oh, I just want to check it out and make sure it's the right market for me. Can I come along? And I always would overstay my welcome. But I went to all the shows the first couple of years like that, and I would go armed with some flyers. I had a big hand bag. I'd have a full of flyers and business cards, and I always brought tickets to the dinner and the networking events.

Danielle Lewis (29:53):

Nice.

Petra Hakansson (29:54):

And then I just networked network, network. And I spent hours on the phone just ringing, trying to track down the right people for us. That's health and safety managers, stalking people on LinkedIn, building a database of people I wanted to approach looking at their website to see if they were the right kind of target. And I just think if you do the hard yards like that, you will be successful. But you can't sell a secret.

Danielle Lewis (30:24):

Oh my God, you're so right. Yes. Yeah, it's so funny. I was just on this personal branding kind of masterclass, just trying to stay educated. And that was one thing that they actually said. It's not about the best product or service. It's actually the best known product or service. Because you're right. Can't sell a secret.

Petra Hakansson (30:46):

No. And you really can fake your team, make it. I mean, I used to be like, oh yeah, I'll get my team to do that, and then I'd be at night.

Danielle Lewis (30:54):

I love that my customer service email that I also, man, yep.

Petra Hakansson (31:00):

With its own signature on it. Love it. And I think the thing I've probably learned the hard way is who to trust and who not to trust as the deals became more valuable. There's a lot of greed out there. I mean, I honestly think women are more collaborative. Men are more transactional. So the contracts that we started bidding for and winning when they grew in value, so did the size of the rocks being held our way. And there was some really unpleasant dealings that I, they actually really, really shook me. I have to say, I'm the worst liar in the world, so I don't bother.

Danielle Lewis (31:40):

That's probably a good thing. Don't worry.

Petra Hakansson (31:43):

And I like transparency. That's how I've built a business and our business, ul, a lot of trust as well. People have got to trust us with their staff's lives. And so the trust, so I think women find it hard to ask for help. And so I would say, don't be frightened to ask for help. You can't know it all and build a network. There are some amazing women in business networks like yours. And I had support, I discovered the CEO network called

Danielle Lewis (32:16):

Oh yes.

Petra Hakansson (32:18):

So I had amazing support from them, not just that we were one of the successful ventures one year so ago, but I've been an activator since before we became a successful venture. And the network and access to that network and the trust, you can literally reach out to the network and say, I've got this going on. Not sure what to do. Has anyone had this? Or Can someone help me with a PR person or an accountant person? Or I dunno how to build this. And you always get these amazing women come forward who are just wanting to pay it forward. They're not looking to make money out of you. They're not looking to steal your ideas. They just really, they want to help. And it's a network of trust. And I think that that's been invaluable for me after having come unstuck a few times on trusting too much, trusting the wrong people. So I would say don't be precious. Don't be scared to ask for help. Don't be scared of money and don't be scared of really being hungry for success.

Danielle Lewis (33:21):

Petra, you are absolutely incredible. Thank you so much for spending your time with us here on Spark tv. Have we got visitors?

Petra Hakansson (33:32):

What's wrong? Sorry.

Danielle Lewis (33:35):

Normally back. Oh my God, that's so hilarious. But also perfect timing. Oh, no, I love it. That is amazing. No, I could not be more grateful for your time and sharing your story with the smart community and the lessons learned as well. That is phenomenal. Thank you for joining us on the show. Thanks

Petra Hakansson (33:57):

For having me. Thanks for having me. Danielle. Excuse my dog. She's very rude.

Danielle Lewis (34:01):

No, I love it. I always love fairy visitors on the show.

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