#awinewith Leina Broughton
MEET Leina
Leina is the Founder of Leina & Fleur and Leina Broughton.
Find Leina here:
Leina Broughton website or Instagram @leinabroughton.
Transcript
Danielle Lewis (00:10):
So good. Laina, thank you so much for being here on Spark tv. Welcome.
Leina Broughton (00:14):
Thank you. I'm really excited. I've been binging all your episodes.
Danielle Lewis (00:17):
Oh, thank you for saying that. I love them, but it's so nice to sit down with you and share a, now I've got bubbles today. And you are vodka. So
Leina Broughton (00:27):
I've got a vodka. I've got a seltzer. That's my new fave at the moment.
Danielle Lewis (00:31):
I know. A vodka seltzer is amazing. Isn't it? So good? I
Leina Broughton (00:34):
Love it. Sorry, I had to actually take a sip. I'm one of those people that's completely paranoid about the bad luck that's associated
Danielle Lewis (00:42):
Tears. Oh my God. Now I have to go. Okay. Okay. Juju is now fixed.
Leina Broughton (00:49):
Thank you. That's good. That's good. That's
Danielle Lewis (00:51):
Okay. We had to start out on the right foot. Oh, I love it so much. So let's start out by sharing with everyone a little bit about your story. So I know you from your amazing time at Lana and Fleur, obviously the gorgeous fashion clothing label, however, you've recently moved on to new things. So I want to hear about it all, but why don't we start with the Lana and Flour story, how you got started there, and what that kind of journey has looked like. I'm super keen to hear the details.
Leina Broughton (01:26):
Yes, yes. So I finished up with Lana and Flour in July this year. I had made the decision in, it was about April that I made the decision, but we'll go back into that a little bit later. But I started the label in my garage. I'm that typical story where it was like I had a passion. I wanted to create clothing that gave women the confidence to be able to walk into any room. And I was just really focused on my craft. I knew that I had the amazing skills to be able to sculpt and tailor and make designs and create this beautiful product. And I was guess just really had that blind faith about making it happen. I
Danielle Lewis (02:03):
Think you have to, right? Yeah.
Leina Broughton (02:05):
Well, you have to have to. And I think so, yeah, 12 years ago I had been, well, so 13 years ago, I had been working with Country Road. I was in the startup team for Trry. So it was a really small, it was a really small team, and I was heading up with the technical aspect, and I loved my time there. It was so great, such an amazing company, such an awesome experience. But I wanted to have my fingers in all the pies, and I'd be like, sound
Danielle Lewis (02:33):
Like a founder. Yes.
Leina Broughton (02:34):
Oh, totally. And I remember quite clearly sitting there with the head of design, and I was going to her, oh, look, I've just got these ideas. I was wondering. And she's like, okay. Right, right. Yeah, but that's not really your lane. And I was like, I know, but I've been following the marketing and I just had a couple of ideas. She's looking at me going, you have no idea. You're out of
Danielle Lewis (02:56):
Here, woman.
Leina Broughton (02:57):
You have no idea how a big company works. But I had an amazing role there and jumped up really quickly with them. But like I said, it wasn't ticking the boxes for me. So I left there and we had relocated down to Melbourne, my partner and I, and then exactly one year later, and made the decision that wanted to leave and move up to Queensland. Oh, wow. Awesome. Yeah, we came up to Queensland. My partner's family was up here living in Burleigh, and we'd finished the weekend, the classic fish and chips on the beach. Oh,
Danielle Lewis (03:32):
So good.
Leina Broughton (03:33):
So good. And that sun and that warmth after being in Melbourne, but also Queensland, Brisbane, gold Coast was 30% less than Sydney as far as overheads. So I knew with starting the business, I'd already had businesses in Sydney. And I knew that if I was going to do it properly, I had to be really mindful of the investment that I had in order to be able to kick it off. So moving to Queensland was very strategic in that way. And I also knew there was a really strong manufacturing base here in Queensland as well.
Danielle Lewis (04:05):
I did not know that.
Leina Broughton (04:06):
Yeah,
Danielle Lewis (04:08):
I'm all about the Queensland Sunshine being a Queensland myself, but that's really interesting. I didn't realize that Queensland actually was a hub for manufacturing.
Leina Broughton (04:18):
Yeah, look, I think in every city there's probably a lot more going on than you realize. And once you start connecting and finding all the people, and I already had a network of suppliers that I'd worked with previously, so I was able to kind of gain insights as to where those manufacturers were as
Danielle Lewis (04:34):
Well. Awesome. I love that. Yes.
Leina Broughton (04:37):
So, which is
Danielle Lewis (04:38):
Really interesting. And not to derail your story, but super interesting about jobs and careers. So many people are like, oh, I don't want the nine to five, but I'm like, no, that you actually get such good networks, such good experience on somebody else's money so that you can launch more successfully into your business. So I love that you said that.
Leina Broughton (04:56):
Oh, I totally agree. And even when I was at Country Road the whole time that I was there, I was very much going as I was doing it, going, oh, how did they do swing tags? How did they do packaging? How did they do this? Just sort of cherry picking and grabbing those bits of information to put together towards my business as well. Love that. So yeah, I came up to Queensland and I keep wanting to say Queenstown because I'm going away on holiday there tomorrow, so Oh
Danielle Lewis (05:24):
My gosh,
Leina Broughton (05:25):
Know why. Anyway, excellent. But when I started, I was teaching at the same time. I had 13 grand cash that I had to launch a label. And when you're talking about a product business, that's a really small amount of money to do everything. So I did the teaching at the same time, worked on the label, and just honestly, it was really that just hustling, hustling, hustling to make things happen. And when I first started the label, I went in going, right, I'm going to do your standard wholesale retail. That's going to be the market that I go into. And it just wasn't working for me. I couldn't get in with the manufacturers, I couldn't get in with the suppliers. I was competing against these brands doing these huge indent collections.
Danielle Lewis (06:14):
Of course. Yeah.
Leina Broughton (06:17):
So anyway, I came up with this idea where I was going to do many collections, which meant I would be doing bimonthly drops in stores. Awesome. And I knew it would get me in with the manufacturers. I knew it would eventually get me into the stores, but it took a good 12 months of just pushing, pushing to try and sell that concept into the stores. So that was the early days. And then it obviously progressed. I could go on for hours and hours, so I don't want to get too stuck in, but about,
Danielle Lewis (06:49):
And obviously direct to consumer, e-commerce was something that you do
Leina Broughton (06:55):
No direct to consumer at that stage. Really. It hadn't taken off at that point. When I left Country Road, they still didn't have an online store.
Danielle Lewis (07:04):
Oh, wow.
Leina Broughton (07:05):
Yeah. So that was 2010. So we have this perception that e-com, Hass been around for so long. Yeah, wow. And hasn't still really fresh.
Danielle Lewis (07:15):
Wow. I cannot imagine a life before buying things online.
Leina Broughton (07:19):
No, I know. Isn't
Danielle Lewis (07:20):
That crazy?
Leina Broughton (07:21):
Crazy, crazy. And the stores were just sort of starting to freak out about the fact that people were selling online. Yeah.
Danielle Lewis (07:28):
Wow.
Leina Broughton (07:29):
So I had launched a store pretty much straight away, and it was so dodgy, the platform I was using Business Catalyst. Do you remember a business catalyst at all?
Danielle Lewis (07:38):
Yes, I do. I
Leina Broughton (07:39):
Do. Yeah. It's terrible. Anyway, but had launched a store, but at that time I was like, I can't believe it. I've left a massive vertical and then I'm online before they are.
Danielle Lewis (07:50):
Wow. Yeah. That's kind of, I think what I love about startups, small business people, you have the power to go after things. The bigger corporates can't always make those decisions quickly. And the infrastructure that they need and the politics and all of those things, and the, I guess worry about how it'll impact their brand. There's so much limitations in a corporate. Sometimes when you are your own person and your own boss, you can take those risks and clearly have it pay off.
Leina Broughton (08:25):
But I think also as well, when you're in that startup stage, you don't know what you don't know. Yeah.
Danielle Lewis (08:30):
Also very helpful.
Leina Broughton (08:31):
So you're like, I don't know. Well, we just do this because you're not going in with those preformed ideas about what the impact is. You've got a little bit more of that. Well, why don't we just give it a go and see what happens.
Danielle Lewis (08:44):
Yes, I love that.
Leina Broughton (08:46):
So anyway, so I was doing the traditional model, and then about three and a half years in, I was introduced to Flo Richardson. And so we didn't know each other at all. We had had really sort of weirdly, strangely paths that went alongside each other. We'd studied at the same fashion college. She used to swim in my great aunt's pool in rural New Zealand. Oh my God. Wow. Yeah. All these weird, we drove the same car, went to the same doctor. It was bizarre, but we'd never met. But so she started mentoring me from the financial aspect, but really quickly, there was just a match for us straight away. And it was just one night that she said, well, we're talking about something. And she said, well, unless of course you are looking for a business partner, and I was pregnant at the time, I had so much going on. I was like, yes, yes, I am. I love it. It really was. It was that sliding doors moment for us that it happened that quickly. But for us at that stage of the business, it meant that we could take really specific lanes within the business to scale it as well.
Danielle Lewis (09:53):
Amazing. That's so good.
Leina Broughton (09:56):
Yeah. So it was probably about two years, probably about 18 months after that that we switched to be pure play online. I had been dabbling with learning how to do Facebook advertising at that stage, and that was literally just when it had kicked off, I think it was such early days. And I did an Ezra Firestone course, ra. Oh yes. Wow. Oh my God, I love him. Yes, me too. My friend and I, sky, who's the owner of Ruby Olive, I love that as well. Oh, she's amazing. But we shared the course that was back in those days where you were like, oh my God, 500 bucks with the Yes, we got to split the cost. We've got to make this happen. But we just sort of launched into it. And I think within a year we had doubled revenue and we had started to really capture an online audience in that time.
Danielle Lewis (10:51):
That's amazing. And self-taught yourself Facebook app.
Leina Broughton (10:54):
Yeah. Wow. I've never had any formal training in marketing advertising or digital, but I'm a craver for learning. So if I've got something new and I can learn how to do it, and I think my mind just goes, oh my goodness. Oh my goodness. And especially with digital, it's forever learning, right?
Danielle Lewis (11:15):
Oh my gosh, if something new comes out every few months, doesn't it? We're always, now we've got to be TikTok stars, we've got algorithm charts, all of the things.
Leina Broughton (11:23):
Yeah. And I guess, look, there's a huge journey in between there as well. But when we're coming towards the 12 year part, that's where we'd hit the 10 million mark. We had an amazing very active audience as well. Garments still selling out within 24 hours when we had key pieces releasing. And about 8,000 women in the Facebook group, but active members around 85%. So huge.
Danielle Lewis (11:51):
Wow. That is enormous.
Leina Broughton (11:53):
Yeah. Yeah.
Danielle Lewis (11:55):
So what prompted the decision to leave?
Leina Broughton (11:59):
Do you know what? It was interesting. I was listening to your episode, you had you just released with Juliette Kirby.
Danielle Lewis (12:06):
Oh, yes, yes.
Leina Broughton (12:07):
Yeah. With crack the coconut. And when she was talking about burnout, and it really resonated with me. And at that time, we were under a huge amount of pressure. I think after last year when we had the really hard lockdowns between New South and Queensland, we were split across borders. So Flora and I were split across borders, which was right at the end. Do you remember that? When it was that last? And it was just an absolute nightmare. And I think at that point we had staff on both sides as well, and we had a few staff stuck on the other side and values around vaccination and everything as well. Oh, oh
Danielle Lewis (12:52):
My God. Yes.
Leina Broughton (12:54):
Yeah. It was just hard. It was just hard and still really pushing to grow and scale the business as well. Yes. That never
Danielle Lewis (13:02):
Stops, does it? Doesn't matter. I mean, you just sort of said how successful you were, but it's always, you always seem to, it's never a finish line with business, isn't it? It's always more, more. No,
Leina Broughton (13:15):
Well, but I think that's kind of the beauty of it though, isn't it? That's kind like where it's like, oh, I just want to be able to do other things, try other things in order to be able to make it look different from where it is today. There's always those little tweaks you can do. But so that was all going, but we had a couple of managers leave and they were direct managers for me within digital and marketing, and I sort of took it on board and I tried to really fudge my way through it. I'm going to say honestly. And I was breaking. I was actually breaking at the same time, and I went away. My partner and I, we went and took the kids away on a camping trip and my son's nine and his boys 14 and 16, and we went away to woody heads, and it was right after the floods. It was like mosquito infested as well. So it was not having a great time. Oh no. But anyway, but you're like, I must relax. I must relax. I must relax. I must be a great mom. I must be a great mom. I must be a great mom. I'm so good at camping. Let's do this. But I think it was on day two, and Jeff had made a breakfast and we were talking about who would take the rubbish out. I know this sounds so ridiculous.
Danielle Lewis (14:33):
No, it's always the small things.
Leina Broughton (14:35):
And I say to the boys, well, come on, if one of you guys can take the rubish out. And they all just sort of walked away being kids. And I just lost it.
(14:46):
And I was just like, I can't believe this. We're here camping and can't anyone take out the rubbish. And I just cringe even thinking about it. And I turned around to look at Jeff and the boys, and they were just standing there completely stunned, wow, who is this? Who is this? And it really freaked me out actually. I just freaked me out. I sort of started to rain. I went, right, Ari, we are coming home. My son and I were coming home and I got home and I sat down right over there on my yoga mat looking out, and I sat there for about two minutes and message came in and I went, I'm done.
Danielle Lewis (15:28):
Wow.
Leina Broughton (15:30):
Yeah.
Danielle Lewis (15:31):
That is incredible. And isn't it interesting, I love that. Yes, there was a breakdown moment. All good. We all have them, but I like that you actually use that as an opportunity to listen to what was going on.
Leina Broughton (15:45):
I think that is
Danielle Lewis (15:46):
So important.
Leina Broughton (15:47):
I've always been a really big believer in getting in touch with your intuition. I very much act in my gut, but I also do, I make sure I take the time to make sure I'm not listening to ego and I'm listening to intuition. But it was so strong and I sat on it for a good week, and I just sort of melded over and went through all the scenarios of what that would mean. Because 12 years of your life, my whole identity was attached to the business. Yeah.
Danielle Lewis (16:20):
So then what was that process like? How did you actually go about telling friends, telling family, telling your business partner, navigating the actual leave your name is attached to the
Leina Broughton (16:32):
Business?
Danielle Lewis (16:32):
I can't imagine that that was just an easy process.
Leina Broughton (16:35):
No, definitely not. And I think with the name aspect, because I've had lots of people ask me about that before we were Lana and Flour, the brand was Lana Broughton. And then in 2020 we changed into became Lana and Flour. But it's a brand, so it is my name. But we had 27 staff. We had huge database of customers. It wasn't me, it was a brand, if that makes sense. Even though obviously it is my name. But lots of conversations with my partner really mulling over what it meant. He was super surprised. He was not expecting that. I don't think anyone was expecting it, probably including me. But the main part of the process was going through it with Flor flour. And I had been in business for eight and a half years together. And for anyone who's got a business partner, it is the rollercoaster of a lifetime. Oh yeah, yeah,
Danielle Lewis (17:35):
Absolutely. Absolutely.
Leina Broughton (17:37):
You've got the peaks, you've got the troughs and got all the curly bits in between. But the one thing that Flora and I have always done really well, I think because we didn't know each other going into partnership together either, we've always been really thorough with the paperwork side of the business. So when we went in, we had an agreement going into the business together, and then as we got to those later stages, we had a really solid shareholders agreement as well. Amazing. So it meant that when we did come to this situation, we were both able to navigate it, already made those decisions about how it would play out before then.
Danielle Lewis (18:14):
That is put a pin in this a piece of advice because it is so, so important, isn't it? Is whether you are in business. So in my other business, scrunch was in business with a partner. And when you go into business, whether it be with a partner or whether it be with a business owner, you really do have rose colored glasses on it.
Leina Broughton (18:39):
The
Danielle Lewis (18:40):
World is your oyster. We're going to take over the world together.
Leina Broughton (18:45):
Together. Well, even with flu, even though we didn't know each other, I remember us being in my backyard in Palm Beach champagne and we're going to do this, right? This is what we're going to do. But yeah, the shareholders agreement definitely evolved over time as the business grew, thanks to our amazing team of advisors that we had in the business. So accountants and lawyers saying to us, you need to have a solid shareholders' agreement.
Danielle Lewis (19:14):
Good. Yes. So good.
Leina Broughton (19:16):
Yeah. So I think it all up, it probably took us about six or seven months for us to finalize that shareholders' agreement. So I definitely don't think that for those who are out there watching this and who are looking at partnership, it's not something, those agreements don't happen quickly. And if you're trying to sign off on them quickly, you're probably signing off on the wrong thing.
Danielle Lewis (19:37):
You really, because I think you need to take time to actually sit with ideas because there's a lot that can go into them and a lot of different scenarios. And it is so exciting at the start and you are thinking that everything's going to be fabulous. So I think you do actually need to take that time to sit and think, okay, what would that scenario look like? And just give it time.
Leina Broughton (20:01):
Absolutely. Absolutely. So yeah, when we were in that process, I honestly never thought that I was going to leave the business. So it wasn't until I was in that stage where I was like, I cannot ignore this message. I cannot ignore what every part of my body and bones is telling me. I've got to follow through with this. And I was like, thank goodness we've got it there. But when Juliet was talking the other week about burnout, and I was like, I dunno if you can relate to this, but at the time I was getting up having CBD gummies in the morning so I could calm. I was yoing and meditating every morning. Love, love. I must meditate. I must meditate. I
Danielle Lewis (20:42):
Must be a zen business
Leina Broughton (20:44):
Owner. I must be amazing stuff on the way to work audible so that I could get into that zone and then get to work, clock crazy, not eat anything for the whole day because you're literally running. And then come home, race in the door, throw some food on Ferrari and glass of wine, trying to just calm the farm.
Danielle Lewis (21:05):
Oh my God. So you just described my life. Love that.
Leina Broughton (21:09):
Right? How's that working for you?
Danielle Lewis (21:12):
Yeah, really well, really well. It's the wine that I look forward to the most. No, but I love that you say this because I'm very much anti the, to have a successful business, you have to wake up at 5:00 AM and journal and do all these things. So when I started my business, I came from corporate. So this is a decade ago now, and I thought you had to do things in a certain way. I thought that there was this formula for success. And so that's scrunch my other business. So we were a tech startup, so it was all about raising big amounts of capital and growing teams and doing things fast, fast, fast. And just in the last few years of kind of going, wow, this doesn't work for me as a human. I've gotten really deep on trying to find evidence of success in other ways.
Leina Broughton (22:02):
I agree. I agree. And I think that I am a morning person. I have woken up at 5:00 AM my entire life. So I very much am a morning person. But I think when you're journaling and meditating with that forced energy, yes, there's no point.
Danielle Lewis (22:19):
Totally.
Leina Broughton (22:20):
There's nothing that you're going to create in that sort of space if you are really. And I do also think though as well, that at different stages of growth in our business, it does require a bit more than what the average person absolutely would be prepared to give. So I don't for a second believe that it would've been easy sailing if I'd done it any other way. But I could have taken that time in the morning to just sit there and slowly have a cup of coffee or maybe a cup of tea, not have caffeine. And I think that would've actually had a lot more impact than what I was trying to achieve with being the best of the best.
Danielle Lewis (23:02):
And also though, I think you don't know if you don't try. Right,
Leina Broughton (23:06):
Totally.
Danielle Lewis (23:07):
I also love that there are seasons, everyone's talking about seasons of life at the moment. And I like how you said that, and especially in the early days, if you want to do big things, I don't know if you can do it without working a little bit harder than most people are prepared to. But there are seasons and sometimes we go hustle, hustle, hustle, and then we go, you know what? I really need to look after my family right now. So I've kind of got to back. Yeah.
Leina Broughton (23:34):
But you know how you were saying about with scrunch when you're going for the funding and this, and I know that culture flair and I had developed software for our business that did all of our operations apparel suite. Oh, wow. Yeah. And developers actually do the developing, but we created it, and it's still operational in the business now, but we went into that startup land, and so we'd won a weekend and they're like, yep, you've been put into the startup group and you can start building out the platform. And you get in that whole thing. And I think for me it's that, and the tricky thing is with digital is there is a speed, but I think the levels of growth that we put on ourselves, that's where a lot of the pressure comes. Like slow growth is actually amazing.
Danielle Lewis (24:28):
Do you also think that perhaps we are the ones that put the most pressure on ourselves?
Leina Broughton (24:34):
I'm the most competitive person with myself. I've done every single personality test thing that there is out there. I'm not a competitive person fit with me, and I'm constantly going, well, how are you better than yesterday? How are you better than last week? How are you better than last year? But I think with leaving the business, my perception of what better is very different.
Danielle Lewis (25:01):
So let's talk about that. What's next? I know that you, I've been stalking you on Instagram obviously, and I know that there are new things in the works. So what does the future look like?
Leina Broughton (25:13):
There are definitely new things in the works. So while I'm saying I wanted to have all this time and switch off,
Danielle Lewis (25:19):
Oh, I know you.
Leina Broughton (25:22):
At the same time, it's my soul. It's my blood and my veins. I love business, so I'm now offering business coaching. So yeah, I'm looking at working with ambitious women who are ready to grow and scale their business. And I know it's a number, but who haven't hit the million dollar mark?
Danielle Lewis (25:42):
Yeah, okay. Awesome.
Leina Broughton (25:44):
Because I know what it feels like when you're in that space and it just feels like that that's that first step. And there's actually 500 steps before that. But when you're in it, especially with the product business, there's something about that million dollar number that it just pushes you to drive to get to there.
Danielle Lewis (26:04):
Yeah. And it's almost, I mean, it is a little arbitrary, but hitting that does feel like an amazing successful milestone, right?
Leina Broughton (26:13):
Absolutely.
Danielle Lewis (26:14):
It's kind of that holy shared to I did it moment.
Leina Broughton (26:17):
Yes, absolutely. And I guess for me, the really big thing that I want to be able to work with women on is that they're scaling a business that they love and that it's created the way that they want it created not to someone else's cookie cut model. And that's where one-on-one coaching really comes into that, but also making sure that that million dollars comes with profit.
Danielle Lewis (26:41):
Yes. Oh my God. Yes. Another thing. So being from Startup Land where it was all a decade ago, it was all raise as much money as you can spend it, especially if it's on highly paid developers, and then just go out and raise money again. So, and that was my first foray into business. So that's just what I thought was the priority,
Leina Broughton (27:04):
The norm.
Danielle Lewis (27:04):
Totally. And it wasn't until I became a little bit more financially literate and got into very sticky situations that I started actually understanding what was important and that I didn't want to be on the capital raising hamster wheel,
Leina Broughton (27:19):
But also the
Danielle Lewis (27:19):
Market completely changed. Investors suddenly wanted to invest in profitable businesses. Investors suddenly weren't investing at different stages in the market and economic crises that we've been through over the last decade. So I could not be more on board with the idea of understanding profit in your business and making it the number one priority.
Leina Broughton (27:40):
Yeah, I agree. I agree. Because I think that, I love that there's a real push and change to have purpose-driven businesses with a real vision and stuff. But at the same stage, I think we forget to talk about the fact that business must make money.
Danielle Lewis (27:54):
Yes.
Leina Broughton (27:55):
Because if you're not making money and you've been working your booty off for goodness knows how long, it's not going to be fun anymore.
Danielle Lewis (28:04):
No, exactly. And we're not in business to be a charity.
Leina Broughton (28:09):
Yeah, exactly. And I also think as well, now that I've been through the process and I've been able to exit the business successfully and be in a really good financial position, it means that for me, freedom also comes with abundance. They go hand in hand. And I think that if you're doing incredible contributions to the community in other ways, whether it's that you're participating things or you're donating money to organizations that you love, then again, you can't do that unless you're making really good money.
Danielle Lewis (28:46):
Exactly. Yeah. I had a great person once say to me, impact and profit don't have to be mutually exclusive. And in actual fact, yeah, exactly what you just said. If you don't have the profit, how do you make the impact?
Leina Broughton (29:03):
Yeah, exactly.
Danielle Lewis (29:05):
I love that so much. So thinking about women in business, what are your reflecting on the last 12 plus years in business and this new foray? What are the big lessons that us as women in business really need to be thinking of when we are getting started?
Leina Broughton (29:26):
Great question. Too
Danielle Lewis (29:27):
Big. Too big. Okay. We need another bottle of wine. And another,
Leina Broughton (29:31):
Well, I was going through where do you start with that one? But I think based on the numbers is know your numbers. And I never thought that I would be the person to say that that's the one thing, because I've got a very creative mindset. But you have to know your numbers. And I think the other thing is as well is that you need to be able to read and learn and understand contracts. So that doesn't mean that you have to be a lawyer. It doesn't mean that you have to be an accountant, but if you literally just take the time to read contracts slowly, you are smart enough to be able to understand what you do know and ask questions where you don't. I think the other thing as well is really understanding and reflecting on a regular basis where you are, you've come from and where you're heading. Because I'm a really big believer in making practical and simple steps to get from where you are to get to where you want to go. But if you don't know where you are right now, then you can't work out the gap in between. And then one more I've got, do it your way. Just do it your way. And it doesn't matter if that's not the way that it's done. Every single major success that we had in our business was through us doing it, the complete opposite to what we were told. Yeah. Wow. Yeah,
Danielle Lewis (30:52):
I just saw this, a couple of people chatting on Instagram about things, and it's really interesting that you bring that up because there's some coaches and mentors and programs who are a little bit more, I guess, advice driven. And you've got to do it this way, you've got to do it this way. And it's really put people off growing in their business because it hasn't felt right or they've made the wrong decision. So I love that you just said that, that do it your way, because that's also what sets you apart in business. It makes you show up for your business because you love it, but it also helps differentiate you.
Leina Broughton (31:28):
I agree. And I mean, if we're talking about the biggest medium at the moment, which being video, right? If you are someone that doesn't love doing video A, I think you should start practicing because the more you do it, the more natural it becomes. But if it's not your jam, while you are gaining the confidence to be able to do that sort of thing, you have to do other things first. So if you're just being told no, that's what you've got to do. You've got to do that, you've got to do that. Well, there's usually only one way that you're going to do, and it's falling backwards, right? Because you go, well, I'm not good enough. I can't do it. I can't do any of that stuff. I'm not going to be able to succeed instead of, hold on a second, why don't I try
Danielle Lewis (32:10):
Something else? There's always a path.
Leina Broughton (32:12):
Always, always.
Danielle Lewis (32:15):
I love it so much. You are fantastic. Laina. Thank you so much for coming on Spark TV and sharing
Leina Broughton (32:21):
Your
Danielle Lewis (32:21):
Story and your wisdom. You are absolutely incredible. Thank you.
Leina Broughton (32:25):
Thanks Danielle. I really appreciate you having me on here.
