4 (Free) Things You Can Do Right Now to Boost EOFY Revenue

As the end of the financial year (EOFY) approaches, (well at least for us Aussies), many businesses scramble to maximise their revenue and close out the year on a high note. Even if you are reading this article at a time other than the EOFY, these tips are still a great way to boost sales in your biz, for free!

Here are four free strategies you can implement immediately to boost your EOFY revenue. Plus, there’s a bonus tip to ensure you take action and see results.

1. Send an Email to Your List and Make an Offer

Your email list is one of your most valuable assets. Do you mind if I ask you when the last time you emailed those potential customers??? If you’re email list has been dormant of late, or you haven’t actually ‘made an offer’ to your list lately… then this is a big one! These are people who have already shown interest in your business, they are the most likely to buy! Craft a compelling email that offers something special for the EOFY. It could be a discount, a limited-time bundle, or an exclusive service. Be clear about the value they’ll get and why they should act now. Don’t forget to include a strong call-to-action that encourages them to take advantage of the offer before it’s too late.

Action Steps:

• Segment your email list to target the right audience.

• Write an engaging email.

• Highlight the benefits of your offer and set a deadline.

• Make it easy for them to buy from you!

• Send the email and respond immediately to anyone who bites!

Bonus tip:

• Go through your list and identify anyone that might warrant a 1:1 peronsalised email!

2. Show Up on Social Media Every Day for the Next 14 Days

Consistency on social media can significantly impact your visibility and engagement. For the next 14 days, commit to showing up on your preferred platforms every day. Share valuable content, engage with your audience, and remind them how they can work with you. Use a mix of posts, stories, videos, and live sessions to keep things interesting.

Action Steps:

• Plan your content calendar for the next 14 days.

• Create a mix of posts that provide value and promote your EOFY offer.

• Engage with your audience by responding to comments and messages.

• Track your engagement and adjust your strategy as needed.

3. Follow Up on Every Proposal You've Made This Year with an EOFY Offer

Revisit the proposals and quotes you’ve sent out over the past year. These potential clients may still be considering your services or products. Reach out to them with a special EOFY offer that provides an added incentive to move forward. This follow-up could be the nudge they need to make a decision.

Action Steps:

• Make a list of all the proposals and quotes you’ve sent this year.

• Draft a personalized follow-up message for each potential client.

• Highlight the benefits of your EOFY offer and set a clear deadline.

• Send the follow-ups and be prepared to answer any questions.

4. Reach Out to Your Dream Clients

EOFY is an excellent time to reach out to your dream clients. Many businesses have budgets they need to spend before the year ends. Identify your top prospects and send them a tailored message offering your services or products. Explain how you can help them achieve their goals and make the most of their remaining budget.

Action Steps:

• Identify your dream clients and gather their contact information.

• Craft a personalized message that addresses their specific needs.

• Highlight the value you can provide and why now is the perfect time to work together.

• Follow up if you don’t get a response initially.

BONUS TIP: Take Action, Don’t Just Read This – Do It!

The key to boosting your EOFY revenue lies in taking action. Reading these tips is just the first step. Now, it’s time to implement them. Set aside time each day to work through these strategies. Monitor your progress, adjust as needed, and stay committed to your goals. The results will follow when you take consistent, focused action.

Action Steps:

• Block out time in your calendar to implement each of these strategies.

• Set measurable goals for each action step.

• Track your progress and celebrate your wins along the way.

• Stay motivated and keep pushing forward.

By taking these simple yet effective steps, you can boost your EOFY revenue and set yourself up for continued success in the new financial year. Remember, the key is to take action and stay consistent.