#awinewith Jodi Duncan
MEET Jodi
Jodi is the Founder of Fletch and Co.
Find Jodi here:
Fletch and Co website or Instagram @fletchandco_.
Transcript
Danielle Lewis (00:10):
Amazing. Jody, thank you so much for being here on Spark tv.
Jodi Duncan (00:15):
Thanks for having me. I'm so excited to be here.
Danielle Lewis (00:17):
I'm so excited to chat with you. Look, let's start by telling people your story. So you've got a couple of things going on. So I know about Fletch and Co love from Jay, entrepreneur by Day, world Saver by Night. So maybe tell us about your businesses, but then I'm interested in the backstory. So how did you actually get there? Was there a career beforehand? Were there other businesses? Spill the Beans.
Jodi Duncan (00:50):
Okay, so let's take a trip down memory lane back to, I think it was 2017, 2018. I come from a corporate background, so I've got my Fletching Co as a marketing. It started as a marketing agency and it has recently changed into more of a marketing consultancy slash education arena space. So I started Fletching Co. So I've spent 17 years in marketing. My whole career has been in marketing in various marketing departments, and I was in a very toxic environment in a corporate job. And it was at a point where the company I was with was acquired by a much larger global company and we were bought in. I wasn't really given a role. I didn't really know what I was doing. I didn't have any purpose. And that went on for about 18 months and absolutely destroyed my mental health. Really destroyed my mental health because I just, you wake up, I'm like, I dunno what I'm doing or what's the point? So I'd always had this idea that I wanted to work for myself, but I'm like, you know what? I kind of need some sort of purpose and I'm not getting it from my job, but I have a mortgage so I can't get my job and just go and do nothing.
Danielle Lewis (02:11):
Find yourself. Yes, exactly.
Jodi Duncan (02:14):
That would've been so a bit of a hate to say the word, but deep dive into what it is I actually wanted to do and what that looked like, and took myself off to some workshops and events and that sort of space and kind of worked out what I wanted to do. And then one day I just actually read my journal from four years ago on the 31st of August, and it said, tomorrow's first day of spring, I'm going to go all out in my side hustle. And I was like, yeah.
Danielle Lewis (02:44):
Oh my God, that's so cool. So
Jodi Duncan (02:47):
It was nice to go back and be like, oh, 2022, Jody. Thanks. My nice 2018, Jody. Very much so. Look, I decided I'm just going to see what I can do and my mom being the beautiful, solid she is, went out and found my first client for me.
Danielle Lewis (03:05):
Oh my God, get out. I love moms. I literally recorded a podcast a couple of hours ago and we talked about moms, moms are amazing, bless
Jodi Duncan (03:12):
Her. So she was actually, her and my dad run a childcare center and she had some people come in and do some professional development with them, and she got talking to them and Oh, my daughter's going out on her own. She's marketing. They're like, oh, we're just looking for a new marketing person. We've just lost our marketing person. And so I met with them. So that was kind of how it started, and I was still working, so I was kind of just doing this when I got home. And then from there, I hate to say it, but it kind of just evolved. I kind found clients without having to find clients. They kind of just came to me and I was still working in this environment, again, really toxic. It was getting to the point where every Sunday night I was having a meltdown. My anxiety was at an all time high.
(04:03):
So I went and saw my doctor and he gave me a permission to take stress, leave medical specific, take stress leave, and actually ended up putting me on a mild antidepressant to help me with my anxiety, which it was so strange because my whole life I'd be like, medication gross drugs. I don't want to be on drugs. But it was a game changer. It just allowed me to actually get up and go to work, go home, be able to really get excited about the business. Eventually I found another job and I was able to leave that job and went into a new marketing job while still building the side hustle. It's a marketing business. And then about six months into that job, that company hit a bit of a financial wall, I guess you could say. And marketing's always first out the door,
Danielle Lewis (04:54):
Oh my God, drives me crazy. Yes, yo, you know that thing that helps us get business and grow? Let's cut that first.
Jodi Duncan (05:00):
Exactly. And I was like, oh gosh, here I'm out the door. So by that stage, I'd been running my business or side hustle, whatever you want to call it, for about nine months. And I was like, you know what? I'm just going to try and do this full time. And I went in with the mindset. I'm like, if it doesn't work, what's the worst that can happen? I go and get a job. It's not a big deal. So I did that, and that kind of just evolved into my leap into full, full-time, business life. Incredible. And look, I'll be honest, the first six months I just enjoyed not really working a great deal. I was not having to go into the office and I didn't really take the whole business thing seriously, but I was really sorry. I was really lucky that I was getting a lot of referral business from my other clients and the business that I'd come from previously, quite a few of the people had left to go out on their own. So then I contacted them and because I'd worked with them previously, kind of picked them up as a client. Wow. So it was really good that most of all of my business was coming through word of mouth, and I was able to build the business up that way. And then January, 2020, I was like, all right, I need to get serious about this business. So I put a few things in place, some strategies in place, and then got serious about it. And then Covid hit in March.
Danielle Lewis (06:29):
So
Jodi Duncan (06:30):
That kind a span in the works, and look, I'm still going. So I survived obviously, but it was quite a rollercoaster. Again, no one's like, oh, we can't spend money in marketing, we don't want to spend money on marketing. I'm like, now's the time to be marketing. Let's get some of your stuff online and increase your digital presence, presence and all that
Danielle Lewis (06:51):
Stuff. Sort of capitalize on the fact that everyone's on their phones.
Jodi Duncan (06:55):
Exactly right. So yeah, that was a bit of a rollercoaster in saying that. Sorry, backtracks 2019 is when I decided to start love from Jay. Hey, why not? Let's start two business in six months.
Danielle Lewis (07:09):
Absolutely. You don't need to sleep.
Jodi Duncan (07:12):
And so love from Jay is a, I call it a kindness boutique because it's built on kindness and self-love a product-based business. So whilst I was kind just enjoying the freedom of not really being serious, I decided I'm going to release my first product. So Love Fromm. Jay had actually been a blog for about three years. And so I was like, I'll see if I can turn this into a business while I'm going. Oh my God. So it all just kind of happened and I was like, oh my God, what am I doing selling to businesses in six months, whatever. And love from Day always took a backseat. It was kind of like the passion project. I was like, it's not the one paying bills. It's kind of just a fun one. So yeah, I kind of just built those up and really focused on the marketing business.
(08:06):
Got about two and a half years into the business and realized the way it was going was not the way I wanted it. I didn't enjoy the agency model anymore. And so I sat down and did a lot of research and asked lots of people about this sort of things. It was, and ended up finding out that my real passion in marketing was more around the education space. Awesome. Educating business owners on what marketing actually is, the importance of marketing. And that came to fruition of building a marketing business that looked at marketing beyond social media. So I hate social media. I don't use it. Do you
Danielle Lewis (08:43):
Mean that you can't sell if you're not on Instagram?
Jodi Duncan (08:46):
I know
Danielle Lewis (08:47):
This is an outrage,
Jodi Duncan (08:51):
Everyone's bubble, but this is how it's, I love that. I just feel like there was so many social media agencies and so many digital marketing agencies, and a lot of what I still teach and educate is digital, but you don't have to post five times a week or six times a week and you don't have to be doing this. And most small businesses I talk to are like, oh, I'm doing all the right things. I'm like, what are the right things? And they're like, oh, I'm posting five days a week. I'm on TikTok. I'm doing stories. I'm like, whatcha doing beyond social media? And they're like, what do you mean? I'm like,
Danielle Lewis (09:26):
Yes,
Jodi Duncan (09:27):
Where do we start?
Danielle Lewis (09:28):
Yes, where are your customers? Exactly. Maybe not
Jodi Duncan (09:33):
People actually know who your target market is that we're actually looking at. So yeah, so that's where the business has kind of come to for flexing power in the marketing business. And then love from Jay has just probably in the last six months started to actually evolve into a real business more so than just the side hustle. I launched my first big product. It was a big first big investment in about March this year.
Danielle Lewis (09:58):
Are they the kindness cards?
Jodi Duncan (10:01):
Yeah. So the kindness cards are the first product I created way back. When I look at those now, I'm like, oh God, what were they thinking? They're ugly.
Danielle Lewis (10:07):
No, they're cool. I love them.
Jodi Duncan (10:09):
And then 12 months later I redesigned them. And then, so the new product is actually a child, a play-based education memory game that's designed to educate and inspire young kids about the importance of kindness.
Danielle Lewis (10:22):
Oh, that's so cute. I love it.
Jodi Duncan (10:24):
And yeah, that's really starting to take off. I think people are starting to see the point behind it. It's not just, it started out as a very different product and I was like, you need to actually have some purpose beyond just being affirmation cards for kids to read sort of thing. So the memory game also helps the memory focus and attention side as well. So yeah, so it's really exciting. I was like, you know what? At the end of the day, we need more kindness in this world. And I feel like the whole mission of love from Jay is improving the world for tomorrow. And we believe that the best way to do that is to raise the next generation as generation kind. So we need to get them at a really young age. So between marketing and kindness, that's my life.
Danielle Lewis (11:18):
What a dynamic duo. Marketing and kindness. That's so good. And how do you find applying all of your marketing to a product based business?
Jodi Duncan (11:29):
Look, it's been a learning curve to say the least. My entire career has been service based and my clients in Fletch and Co are predominantly service based corporate businesses. So it's been a learning curve and one I've loved, I've always wanted to work with products. So it's, look, you have to use a little more social media in that space.
Danielle Lewis (11:54):
But
Jodi Duncan (11:56):
To be honest, a lot of the business at the moment, I'm focusing on wholesale over retail.
Danielle Lewis (12:01):
Cool. That's interesting.
Jodi Duncan (12:03):
Simply because I just, with the other business, I just don't have the time and the brain power and to just be going all in on retail, and I'm actually finding it so much more fun to,
Danielle Lewis (12:18):
Well wholesale that back to b2b, isn't it? Like talking to other businesses, treating it like a sales process was interesting. I did a product business during Covid, and that's the bit I liked too. Then I got to talk to all of these other business owners who were running businesses and talk to them about what products we had. And yeah, the wholesale's quite cool. I like it if you can make it work
Jodi Duncan (12:41):
And look, there's a lot of work involved in it and there's a lot of, you can talk to a hundred businesses and maybe five of them might agree to stock your product. So there's a lot of that. But I find it so much more exciting, don't get me wrong. I get really excited when an order comes through the website and you're like, oh, someone loves my product. They've bought one. But it's so much more exciting when another small business wants to buy your product and support your business. It just, there's something just so humbling I think might be the right word. You like someone who is working so hard to build their small business, wants to spend their money on my small business. So it's, I don't know. And it's so nice to go, oh, that in someone's shop, my products are on your shelf.
Danielle Lewis (13:25):
Isn't it funny from being marketing people working in digital, it's like something physical in an actual physical store. It's still the dream. It's still so cool.
Jodi Duncan (13:38):
There's a lot of the marketing you can cross over, but it's, it's just very, very different scope I guess. So there's again, that element of social media, which don't look at my Instagram. I probably post on there maybe twice in a month. No, maybe once a week if I'm lucky.
Danielle Lewis (14:03):
Yeah, I know. I'm the same. It's just one of those things, it's always on the to-do list, isn't it?
Jodi Duncan (14:10):
And I feel like, and I get where people come from, but when you can see the bigger scope of marketing and what's outside of social media, it's so much harder to them put so much more time into social media.
Danielle Lewis (14:25):
I know I feel like social media sometimes is just your landing page. It's just kind of letting people know you're still active and what you in, but your customers might be on your email list or finding through an ad or somewhere else.
Jodi Duncan (14:43):
Exactly.
Danielle Lewis (14:44):
I love that you said the words target market sitting down and actually figuring out who your are, where they are and how to reach them.
Jodi Duncan (14:54):
Exactly. And I was having a conversation with someone the other day exactly about that. Like, oh, this isn't working. And I'm like, well, let's sit down and really focus on what your target market is and who you are actually marketing to. Because I like to say to people, I'm like, if you don't know who you're targeting to, you might as well stand on the top of a building and throw your product off and hope the right person catches it. That is what marketing without purpose looks like.
Danielle Lewis (15:18):
And you may as well be throwing money away with it, get your product, get some money and throw it away
Jodi Duncan (15:24):
Into the wind. And maybe someone over there might catch it, the right person. But it's really defining that market too, because someone will be like, Hey, my target market is mom. I'm like, okay, well my mom's a mom. Is she the target mom? Is it a mom with a toddler? Is it a newborn mom? Is it, what does that look like? And is it a high-end product? Is it a working mom? Is it a mom with disposable income? There's so much to think about beyond just going, yeah, I sell to mom. Great. My almost a hundred year old grandma's a mom. Is she the one you are targeting? So yeah, it's about learning all of that. And that's been a really interesting learning curve with the product because it's very different again as to how you then market to that target market.
Danielle Lewis (16:13):
Yeah, I love that so much because it's kind of where I see people really come unstuck, that really broad brush view of who their product or service supports, and it kind of bleeds into everything. It's the copy on your website, your emails, your targeting and your ads. If everything's broad, it just doesn't land.
Jodi Duncan (16:39):
Yeah. And the thing is people just don't get that because it's a lot harder to target on Instagram, and that's where so many businesses hang out. So it's like they don't think to break that down because on Instagram, you can't target unless you paid. Obviously paid ads are different, but if it's just your organic feed, you can't target exactly who you are trying to market to unless you've got hashtags and stuff. But even then, that's still very broad.
Danielle Lewis (17:07):
Yeah. It's not like you can target hashtag moms with newborns. Exactly. Have no time who are also tech savvy
Jodi Duncan (17:16):
Moms between 20 to 30 years old with a 2-year-old. That's who I
Danielle Lewis (17:21):
Love that I want to see hashtags like that. Yes,
Jodi Duncan (17:24):
Exactly. So I mean, maybe we should start a motion and let's get really specific in our hashtags people that this is what we need. Or you could just build outside social media as well.
Danielle Lewis (17:36):
Yes. Yeah, I love that. That's so good. So obviously you've had quite a journey, and I love the transparency about your employment, life, life. How did you find the transition from being an employee to a business owner?
Jodi Duncan (17:56):
She was a tough one. Yeah. So again, like I was saying, the first six months working from home, not having that accountability, kind of just taking it really easy. So I really struggled in that first six months where I was like, I didn't know what I was doing. I'm so used to going into an office at a particular time, people expecting me there, meetings set up, other people setting meetings up for me. Everything kind of just happening. And then all of a sudden I was responsible for everything. And I'm not a morning person at the best of times, so if I don't have to be somewhere, I'm like, oh, I'll be sleeping for an extra 15 minutes. And then at 10 I'm like, oh, I probably should start working now. Yeah,
Danielle Lewis (18:42):
That's right.
Jodi Duncan (18:43):
Probably a really good time to get out of my pajamas. And so for that first six months, it was hard because I was constantly like, why are you so lazy? Why aren't you doing this? And look, it was just recently, I've had a light bulb moment as to why, because in the last couple of months I was diagnosed with a DHD.
Danielle Lewis (19:00):
Oh, wow. And so
Jodi Duncan (19:02):
In the last six weeks I've just started medicating for that. And that has just absolutely explained everything
Danielle Lewis (19:12):
Really.
Jodi Duncan (19:13):
It's just like that's why routine is so important. And so now I'm in a coworking office and I go in four or five days a week and things are getting done. And it's just when I had this moment and I'm like, that's why I can't do that. It's not so lazy. It like my brain wired differently. And that when you are left to your own devices and you don't have something so structured and you don't have somewhere to go and you don't have a certain time to do something by, I couldn't shift. And so for two and a half years or three years in business, I was like, why can't I move past this next point? Why am I starting things and not finished? Why I get all these ideas. I've got so many ideas, but why can't I execute them? It was just sort of frustrating
Danielle Lewis (20:06):
And I just love to be honest. I love that you are honest about it, right? Because I know there's just so many of us listening into this conversation who are going, oh my God, that's me. But also just berating ourselves going, well, I'm obviously lazy. Obviously I don't work hard enough. Obviously there's something wrong with me. I actually like that you did something about it and figured that out about yourself.
Jodi Duncan (20:34):
And look, it's been an eyeopening experience, honestly. And again, it comes back to that whole, when I said earlier, three or four years ago, I would've been taking drugs four or five years ago, taking drugs to function every day. I would've been like, nah, I won't do it. That's just not who I am. But when I resigned from my corporate, sorry, when I resigned from my corporate job, the one that was a really toxic environment, literally three days later I got ridiculously sick and I ended up in hospital.
Danielle Lewis (21:05):
Oh my God.
Jodi Duncan (21:06):
18 months of stress came out of me. Holy shit. It was insane. And I had a major surgery two and a half weeks later. So I was like, I need to be better for this. I need to be fine. And I remember going into an emergency, the emergency department one night. It was a couple days before my surgery, I'm like, I need to sort the shit out. Excuse my language. And I still remember an emergency doctor came into me and he was a lovely man. He said to me, don't ever let anyone tell you drugs are bad. I was like, so I was ever since then. So I was like,
Danielle Lewis (21:44):
There's such a stigma around it, isn't it? It's just
Jodi Duncan (21:47):
Wrong with it.
Danielle Lewis (21:48):
No, and there's so many people that are just barely surviving because they've been told that it's the wrong thing to do.
Jodi Duncan (21:56):
Exactly. And I was like, and don't get me wrong, the thought of going, oh my God, I have to take this medication for the rest of my life if I want to be able to function like a normal human being. But at the same time, I'm like, you know what? In the last six weeks since taking this medication, my entire life has changed, dramatically changed. I'm like, if that is going to be how my life is moving forward, I will take this medication every morning.
Danielle Lewis (22:19):
Wow, that's so fucking cool.
Jodi Duncan (22:23):
Yeah. And look, don't get me wrong, the medication is not a cure.
Danielle Lewis (22:28):
Yeah, totally.
Jodi Duncan (22:29):
I don't want anyone to think you take medication and be like, Hey, wow, I got a new
Danielle Lewis (22:33):
Magic
Jodi Duncan (22:33):
Now. And she's, everything's functioning fine. At the end of the day, my brain is still wired very differently to a normal neurotypical person. But it helps function. It helps you understand. It helps you execute on these certain strategies that you put in place. And I'm very much a person who will go all in on research when I need to know something. So I could tell you anything you need to know about a ADHD because I've read it all in the last couple
Danielle Lewis (23:00):
Months. That's good. You need to educate yourself when it comes to your own body and your own experiences.
Jodi Duncan (23:06):
Exactly. And I think that's also why I think it's been such a game changer. Yes, the medication, but also understanding what that actually means for me now and how to adjust things
Danielle Lewis (23:18):
For it. Well, I even love how you said I didn't stop there. I now know that I need a bit more routine, so I go into a co-work space so I can get myself up and out. You've actually done more of the work,
Jodi Duncan (23:31):
And I've been in this co-working space, so probably about nine months, 10 months, maybe a bit longer, but last year I was only going in maybe one or two days a week. I'm like getting into the office. It's just so hard. But in the last two months, I've been going in four or five days a week, and I can't even tell you how much it's changed. Both businesses, just amount of stuff that I'm getting done, the productivity, the clarity, the focus, and it's all coming down to, yes, it's the routine, but it's like this is just how it has to happen. This is your brain now. I mean, it's always been my brain, but you understand how your brain functions now.
Danielle Lewis (24:12):
Totally. And now you can manage it. That's amazing.
Jodi Duncan (24:14):
Yeah. So it's been quite the journey. I kind of wish I knew that when I flipped from employed life to business life, but I'm here now and that's what my count.
Danielle Lewis (24:27):
Totally. But we're always learning. I always like to say to people, I'm sorry to be the very of bad news, but it's it's one thing after the other. It's just exactly. Has the world changes as your business changes as you grow, it's just one thing after the other that you've just become a professional problem solver.
Jodi Duncan (24:49):
I love that. Yes, definitely. Oh my gosh. Professional problem solver. I feel like that's adulting 1 0 1.
Danielle Lewis (24:56):
Totally. I'm like, if only there was a degree in that. There's probably a thumb calls. We can take
Jodi Duncan (25:03):
This idea for anyone listening.
Danielle Lewis (25:04):
Yeah, that's right. I'll take your course. I'll sign up.
Jodi Duncan (25:08):
I feel like you would have no problem filling those courses at all.
Danielle Lewis (25:11):
Oh my God, that would be so funny. I love it. So then what's next for you? What's kind of your growth plan for both? I know you've just pivoted into more the education side of things. You're kind of pushing a wholesale. Is it just all in on those or are there new things coming? What's your plan?
Jodi Duncan (25:32):
So much coming. I can't even begin to explain where my brain goes these days. I can't keep up with it, honestly. I know. So there's a lot going on, obviously with both businesses, with Fletch and Co. I'm still very much rolling out, I guess you could say the consulting side of the business. And that also has a mentoring leg to it too, which
Danielle Lewis (25:57):
Oh, cool. That's cool.
Jodi Duncan (25:59):
I've had the mentoring side probably for about nine months now. And again, that is working with two pros, small business owners who want to learn how to confidently DIY themselves. So that one, they can do it themselves, but when they do get ready to outsource, they know what to expect. They know they're not being screwed around by agencies because we all know there's a million shitty marketing agencies out there.
Danielle Lewis (26:23):
Yes. I've used a few.
Jodi Duncan (26:27):
I've had lots of clients come to me from them. So that's not too bad thing, but that's right. Exactly. So it's about educating them on that, but also helping them in the meantime while they're doing it themselves, to know what that means, again, beyond social media so that they're not kicking themselves, why can't I do this? I'm like, cause you're just missing a few important elements. Usually you just need a few adjustments. It's nothing dramatic. And then also working with early stage marketers in their first couple of years.
Danielle Lewis (26:56):
Oh, that's cool.
Jodi Duncan (26:59):
And that is we can
Danielle Lewis (27:00):
Stop creating shitty marketing agencies. Yes. Oh my God, you're getting it at the source. I love it.
Jodi Duncan (27:06):
I'm all about coming right at the start and
Danielle Lewis (27:10):
Getting sorted.
Jodi Duncan (27:11):
So yeah, so that works almost as a professional development. I work with the business to pay for it rather than out them paying for it themselves. So the way it is is the marketing person gets mentored, but the business gets my 17 years of marketing brain on tap during the program. Yeah, that's awesome. So it works both ways. So that's kind of where that is. And from there, I've got a few things in the pipeline. I'm currently looking to organize some coworking days that focus on marketing. So for four hours every month you do marketing, but you come together with other people. And during that coworking time, you get access to my marketing brain again. So you can ask questions, you can help get strategies and that sort of thing. So kind of co-working with a Twist co-working, networking, marketing all in one.
Danielle Lewis (28:02):
That's
Jodi Duncan (28:02):
Cool. And then look, I could keep going. So
Danielle Lewis (28:07):
Much, so much,
Jodi Duncan (28:08):
So much. No,
Danielle Lewis (28:09):
That's incredible though. I love always moving forward, always capturing opportunities, never being scared to explore what your customers want and integrate that into your business. I think that's awesome.
Jodi Duncan (28:22):
Yeah. Yeah. Like I said, I'm just really passionate about people doing marketing. I just want you to do it properly and understand why you're doing it. It's not, it's not the fluffy department. It's not the fun, fluffy luxury that we'll use when we have money.
Danielle Lewis (28:40):
Yes. I mean, that's an interesting question. A lot of people listening in are solopreneurs or small business owners. Any marketing tips for people just getting started,
Jodi Duncan (28:52):
Budget, have a budget. That's the biggest thing I see in so many, even just in Facebook groups and stuff, the business and people are like, oh, I really need to grow the business, but I don't really have any money. I'm like, well, look, there are a lot of free things you can do, but at the same time, you can get a lot further, a lot quicker if you have a budget. So even if you're not ready to start a business yet, budget aside when you are to do that, but spend it wisely. Know what you're spending it on. So, sorry, here's the ears now.
Danielle Lewis (29:28):
Oh my gosh, I love visitors. Hello.
Jodi Duncan (29:33):
And he's just going to sit on my lap for a while.
Danielle Lewis (29:36):
Oh my God. That's the best.
Jodi Duncan (29:39):
Hey, mate. Yeah. So this is the CO of Fletching Co.
Danielle Lewis (29:42):
Oh my gosh.
Jodi Duncan (29:43):
This is Fletcher. This is how the business is named after.
Danielle Lewis (29:46):
Oh, hey Fletcher. That is incredible. I love it.
Jodi Duncan (29:52):
Fletcher.
Danielle Lewis (29:52):
It's only helpful for the people watching the video version of this interview. Sorry guys. Everyone that's listening to the audio, cutest pup ever.
Jodi Duncan (30:01):
He's scrappy dog with big ears is the
Danielle Lewis (30:03):
Descrip. Oh my gosh. I love that so much.
Jodi Duncan (30:07):
Yes. He's the canine executive officer of our business.
Danielle Lewis (30:11):
I think that's the essential role. So they're our top two biz tips. Have a marketing budget and have a furry
Jodi Duncan (30:19):
CEOA dog. Honestly, you can't go wrong. Business will be better with a furry CEOI can tell you that right now.
Danielle Lewis (30:26):
Oh my gosh, I love it so much. That is incredible. Well, thank you so much for joining us here on Spark. Have you, it's been so good. Can you give us one final word of wisdom? So I always love to close on. So there are also the other side of people that listen in to this podcast are people who haven't taken the leap yet. And I know you took the leap from working full-time to starting your own business. Any advice for people who maybe have an idea and are scaredy cats or don't have an idea and just want to get started in business?
Jodi Duncan (31:04):
Look, if you've got an idea and you're ready to start, I think the best thing you can do, sorry, the best thing you can do is build on it while just still working full time. I love that. So that when you are ready to take the leap, you've got a bit of confidence behind you. You kind of know what you're doing. It's not as scary because you have, whether it's a client base or a product base or whatever it is you're doing, you've kind of got a business behind you already. So sorry.
Danielle Lewis (31:33):
Yeah, no, then it becomes less risky, I think.
Jodi Duncan (31:39):
Yeah. And I think too gives you a little bit more confidence because you've already got that business, I guess, and you've already got a bit of a business mindset. So you're going into a full-time business with that mindset and that confidence. So it's still scary as hell to take the leap into full-time, but it's less scary.
Danielle Lewis (32:01):
I think
Jodi Duncan (32:04):
People need to understand that it will take a bit of sacrifice to start with because to pull aside hustle off while you're working full-time means you kind of have to drop something
Danielle Lewis (32:13):
Somewhere. Work 24 7. Yep.
Jodi Duncan (32:15):
Don't have a laugh for a while, but if that's what you want to do, I think you just need to do it.
Danielle Lewis (32:21):
I love it so much. Well, you are incredible, Jody. Thank you. Thank you so much for spending your time here on Spark tv. It's been a pleasure.
Jodi Duncan (32:30):
Thank you. Thank you. And I hope you.
