#awinewith Aleace Macpherson & Rachael Radulovic: the developer who took them for a ride, and the friendship that rebuilt Aloca
✨ Thank you to IP Australia for supporting the SPARK podcast and women in business ✨
Two friends with no tech experience built Aloca, the platform connecting Australia's most beautiful homes with the brands that shoot in them. Then a developer took them for a ride: 18 months, a lot of money, and nothing delivered. Aleace Macpherson and Rachael Radulovic met in Mount Isa, launched Aloca from maternity leave in 2021 with 25 homes, and grew it almost entirely through organic community building. In this episode, they tell the story they've never told publicly before: the red flags they rationalised away, the day they took control back, and why their co-founder friendship is the reason the business survived.
What makes a co-founder partnership actually work?
Scarily similar lives help: same number of kids at the same ages, husbands in the same job at the same company, and a genuine understanding of each other's capacity. But the real machinery is intentional: defined roles (Rachael runs operations, Aleace runs marketing), power talks most mornings, and even a scheduled "friendship meeting" because, as Aleace puts it, "I don't even know what's going on in your life, and that's important too." Rachael is blunter about what the partnership is worth: "I would have left three years ago if it wasn't for Aleace." When one takes a break, the other rises, and for the first time in five years, Rachael actually switched off on holiday.
How do you spot a developer who's taking you for a ride?
The pattern will be familiar to too many founders: a trusted local developer, a torturous 18 months of "it's coming, it's coming, I need more money for this", and nothing at the end of it. "When you reflect on that time now, you think: red flag, red flag, red flag," says Aleace. "But you're just hoping, and you're trusting, and you don't want to upset them, because they hold all the cards, and they hold all the money now." Dani has lived the same story, she lost her house deposit to a developer who never delivered in her Scrunch days, and she hears it from women in the SPARK community constantly. The cost isn't just the invoices: it's 18 months of opportunity and growth that never happened.
When is walking away the bravest business decision?
Rachael calls cutting their losses "one of the hardest things to do, but also one of the bravest and one of the right decisions". The turning point was realising who held the power: "He was in control, we were out of control, and we needed to take control back of our business, and of the future of Aloca." A recommended offshore team later ("we thought, too good to be true"), the rebuilt platform is live, launched deliberately over the quiet Christmas period so teething problems hit a handful of users, not a thousand. Aleace's takeaway on good people, tech or otherwise: "We've always been willing to invest in the right people. It's just sometimes hard to find the right people. But when you find them, do anything to make them stay."
How did Aloca grow with almost zero ad spend?
"As cliche as it sounds, it's community building, and to us that sounded really fluffy in the beginning," says Aleace. Every dollar at launch went into tech, so the founders were in their DMs every day, building relationships with homeowners first, then the brands followed. The model markets itself: a photographer shooting at a house can offer Aloca to the homeowner, gain a location, and know both sides will be looked after. People who see the back end tell them the organic growth is "insane". Paid ads, in Rachael's opinion, "haven't done anything". Next up: bringing their host-education brand Shoot Location Success together with Aloca, and taking the course on the road as live workshops.
Aleace and Rachael's advice for women in business
Aleace: "Regret the things you do, not the things you don't do. Fail forward, and keep trying."
Rachael: "If you're unsure at the beginning, go for it, what have you got to lose? And when it feels really, really hard, 'I don't want to do this anymore' hard, push a little tiny bit further." (Aleace's amendment: "And then take a break.")
Meet Aleace Macpherson & Rachael Radulovic, Co-Founders of Aloca
Aleace Macpherson and Rachael Radulovic are the co-founders of Aloca, an online platform connecting beautiful homes and studios across Australia directly with the brands, producers and photographers who need locations for shoots, no agency middleman. They also run Shoot Location Success, a course teaching homeowners how to build a profitable shoot location business. They met in Mount Isa, launched from maternity leave in Brisbane in 2021 with 25 homes, and now run the business between Newcastle and the Sunshine Coast.
You can find them here:
Full transcript
Danielle: So good! Aleace and Rachael, welcome to SPARK TV!
Aleace: Hello, thanks for having us. So good to be here.
Danielle: I love it. So good to have two of you! I've only done, I think, two podcasts before where I've had two people, so I'm excited! Let's just see how this goes, if we can make it happen. Let's start out by telling everyone who you are and what you do.
Aleace: Yeah, I'm Aleace, and this is Rach, I guess you can see our names on the screen, can't you? We're the founders of Aloca. Aloca is an online platform that connects beautiful locations across Australia with people who need to create marketing content. So brands, think fashion, TV commercials, producers, directors, branding photographers. Any ad you see on TV that involves a house or a studio, that's where we come in. Aloca is a bit different to other agencies out there, because we connect the brand and the host directly, so we've made our platform really streamlined. And Rach and I like to think we partner with these homes to build them a brand, a personal brand, and of course another income.
Danielle: So good, I love this. So, being co-founders, do you divide and conquer? Who does what in the business?
Rachael: When we first started out, I guess we had no idea what we were doing, so we were both just doing everything. And then we literally sat down and were like, okay, who's good at what? And so for a few years we divided and conquered. Then we brought in a team member who can now run the day-to-day, so we still divide and conquer, but the last probably 18 months, I mean, we work together closely every day, but we've been building our new website. So we've been working very closely on that, but again, having our roles in that, building it, and knowing who's doing what.
Aleace: And Rach and I are very far apart, so I'm in Newcastle, she's on the Sunshine Coast. When we started Aloca we were both in Brisbane, but now we're a 10-hour drive away from each other, and we don't get to see each other as often as we'd like. But this year we're going to, because we know how important it is: when we get together, we can just accomplish so much. So having those roles has been important, and those power talks every morning, or most mornings. But we're also friends, so we find that tricky. We're actually going to have a friendship meeting this week, because I don't even know what's going on in your life, you don't know what's going on in my life, and that's important too.
Danielle: I love the intentionality behind that, right? I mean, it is really interesting. I love your comment that when you get started, you have no idea what you're doing, what's going to happen. I'm, what, 15 years in? I still don't know what's going on, so it makes total sense. But I think the biggest thing with co-founders is being able to have those conversations where you're like, okay, maybe we've got to the stage in our business where we do need to split roles a little bit, or maybe we haven't talked to each other like human beings in the last week, only task list items, so scheduling that in. That's impressive, that you've been able to do that.
Aleace: Yeah, it took a lot of time, but I think one thing that works well for Rach and I as co-founders is our lives are scarily similar. We've got the same amount of kids, around the same age, our husbands do a similar job, for the same company, actually. It helps us understand what the other person's capacity is, and we can really help each other in that regard.
Danielle: Yeah, it's interesting, sometimes co-founder relationships can be quite difficult, but I actually love it when two friends get together, because it can be so amazing, because you have more of an appreciation for what the other person is going through. Rather than being with a co-founder and going, oh, they're not doing as many emails as me, or they're not doing enough hours, you're kind of like, it's seasonality. I know what is happening in her life right now, so I can pick up the slack a little when I need to, and vice versa.
Aleace: Yeah, and we spoke about this recently. Rach has been working so incredibly hard on the website, and the business of course, just entrenched in that. Then it launched, and we're having teething issues, naturally, and an opportunity came up for her to go to Fraser Island, and she's like, oh, I'm going to take the Starlink and my laptop. And I was like, no, no, please don't. You need this break. You can identify that when you are friends, and of course when you're good business partners, that that person needs a break. And I've got a break coming up, so I've got this energy to support her break. But something we want to implement more of this year is scheduling time off, because when it's your own business and you're very passionate, that time off isn't scheduled for you.
Rachael: Yeah, and the other thing is, a lot of people say, how do you run a business with someone else? And I think a lot of people who start a business could never imagine doing it with anyone else, because it's their way. Whereas for me, I would have left three years ago if it wasn't for Aleace. I know that when I do take a week off, somebody who equally loves it as much as I do takes over, and I can check out. And business is hard, and I'm not saying our business is any harder than anyone else's, but we do have these two sides, the creatives and the hosts. And it's a service, and so many times, and somebody listening who has a product business would probably disagree, but sometimes we're like, I wish we had a product.
Danielle: The grass is always greener, yeah.
Rachael: Yeah. But when the other one goes away, I knew in that week off that Aleace was all over it, and that I could actually switch off.
Aleace: Probably for the first time in five years.
Danielle: Well, we were just saying that, right, about the Christmas break that's just been. Yeah, it's nice when founder relationships work, it is just so amazing, because it's lonely in business, for starters, but you don't ever get an opportunity to switch off. And I love that you said, she loves it just as much as me. It's true, because even if you have a team, and yes, some of them care about it very much, nobody cares about your business like you do as the founder.
Rachael: Whereas I know Aleace does, and I just feel like I can't do this without her.
Aleace: Thank you. Hopefully she feels the same way about me.
Danielle: Oh, this is just a love fest! Oh my god, I love it. So how did you even get into this as a business model?
Aleace: So Rachael and I were both in Brisbane, one of your favourite cities, and we'd both recently moved there. We actually met in Mount Isa, of all places. Our husbands are both in mining, Rachael was doing nursing there, and I was in community relations. Then we started families and moved to Brisbane, and we were both on maternity leave. Rach was thinking, I don't know if I want to go back to nursing, I want something more flexible, I feel bad leaving the little one to go and do 12-hour shifts, it's just not my ideal lifestyle. And I hadn't really thought about what I was going to do yet, because I'd had to leave my job in Mount Isa, and I was planning a wedding at the time, and it was the worst time, pre-COVID. Long story short: we basically saw these houses on Instagram doing shoots, and we thought, that's so cool. How do they do it? We started researching, and it seemed like this long, drawn-out process. There were agencies playing middleman, but there was nothing we saw in Australia that connected homes and brands, like an Airbnb. And in our baby brains we were like, we can do this, we can build a website. We had no tech experience, nothing like that. We just started researching, researching, researching, and speaking to people like Sophie Bell of Peppa Hart, who did it, and she was really helpful. I remember our first call with her, she gave us all this information about what works for her. Then we started speaking to other established photoshoot location owners, and then we did some research on people who just had nice homes, and we asked them, would you like to do it? And they were like, yeah, if you build something, we'll list on it. It snowballed from there, and we built a website and launched with 25 homes, which is really cool.
Rachael: Yeah, we launched in 2021.
Danielle: So when you say you built the website, is this DIY? Did you get help? Talk to me about the tech.
Rachael: Yeah, so again, we knew nothing, which I think is a good thing.
Danielle: Totally, I agree.
Rachael: Honestly, knowing nothing is just the best thing, knowing what we know now. We actually just spoke to friends, got a recommendation, and spoke to a few people. And it was our first thing going out. Don't get me wrong, our husbands were very supportive of what we were doing, they always have been, but we were going out to see if there was a market for this, so there was a budget around it. What we came to in the end was a theme that a web developer customised for us, turning it from overnight stays to day stays. It served us really, really well up until we got rid of it recently. But because it was a theme, and because we had customised it, like any software, you need to update it, and when we would go to update it, things would break. There was only so much we could do. It was built on WordPress, and Aleace and I have so many ideas, and getting those things done just wasn't possible. We did look at DIY, there are websites where you can do those things, but with what we were putting out, we were like: yes, it needs to be basic, yes, it needs to be an MVP, but it also needs to be good enough that people are going to use it. Because if a website's not good, people are going to be like, I'm out, I'm off this. So that was really important as well.
Danielle: And the new one that you've just built, was that yourself or a developer again?
Rachael: Yeah, developer.
Danielle: How have you found that process of working with a tech person? I can see the smirks!
Aleace: This is the first time we've told this story. This is something we want to talk about more, but it's hard to talk about. We lost a lot of money, and even more, a lot of time. We trusted a developer, built a relationship with him, and he took us for a ride. Eighteen months later, and we both had babies in that time, that's how long it took, we got nothing at the end of it. It was this torturous process of: it's coming, it's coming, I need more money for this, it's coming, it's coming. And when you reflect on that time now, you think: red flag, red flag, red flag. But you're just hoping, and you're trusting, and you have meetings with this person each week, and you think, it's coming! We've got to believe it's coming. And we don't want to upset them, because they hold all the cards, and they hold all the money now. What leverage do we have? We do have some trust issues now.
Danielle: Understandable. That's valid.
Aleace: We just had to cut our losses. We are exploring some ways to potentially recoup some costs there, but that process is also going to draw our attention away from the business, and our attention is time, time is money, so it's hard to channel our attention there. But we did find, through a recommendation, another team. So this man was local, and the new team is offshore, and we thought, oh, too good to be true. It won't happen.
Danielle: Now you're jaded, yeah.
Aleace: But they've been amazing. They've been great. They've been able to accomplish what we had visualised. We got these incredible Figmas done by a great Sunshine Coast guy, and they've built it, and they've nailed it, and nothing's too hard, nothing's impossible. We never had that on the old WordPress site, or in that second build. But now we do, so the future looks bright. But yeah, it was very difficult.
Rachael: I think one of the things that was the hardest to do, but also one of the bravest and one of the right decisions, was to cut our losses with him. We could have just kept going, oh yeah, we'll have a meeting next week, and we'll have a meeting next week. But I just remember this day that Aleace and I were like, this is it. We're breaking up with him. Because we were out of control. He was in control, we were out of control, and we needed to take control back of our business, and of the future of Aloca.
Aleace: It got to the point where we would use that language. And then we got told that we were being emotionally coercive. It was this crazy situation. Our hands were tied. And there was a point where we thought, okay, if we invest again with this other team, we could end up with two websites. We still believed that maybe he would deliver, and we'd end up with two websites. I think about that now, and it's laughable, right?
Danielle: The things we tell ourselves to be okay.
Rachael: Literally, literally. And so you can see how, in those 18 months, particularly that last period, being in business with somebody else… no, I don't think we could have got through that without each other.
Danielle: Oh, I see what you mean, I was thinking about the other guy!
Rachael: No, no! It was the weirdest thing. One of us would have a hard day, and the other one would be like, no, it's okay, it's going to be alright, everything's going to be okay. Like anyone in a relationship with your partner, when one is having a hard time, the other one automatically rises: it's okay, I've got this. I never want to go through that ever again, but we learnt so many lessons.
Aleace: And there is this, I think, as women too, it's tricky. We know that we need to do something, and someone said to us once, you know, there's money involved and time and all that, but what if they do it to somebody else? And that's something that sticks with us. We probably need to do something, so other people don't go through it.
Danielle: Well, the thing that's interesting here is you're not the first person telling this story. In my previous business, Scrunch, an influencer marketing software, we had it happen to us. I lost my deposit for my house on somebody who didn't deliver. And one of the girls in the SPARK community, she has an app for pelvic health, exactly the same story. She spent all of this money building an app, just to have nothing delivered, and had to make that same decision: if I'm ever going to launch, I have to cut my losses and try someone else. It just makes me want to build a cautionary website of developers that take women in business for a ride, because I hear it time and time again, and we're talking about so much money here. It's insane. And you think about opportunity cost, how the business might have grown in 18 months if you'd had the new fancy platform. It's not just the money you give these people, it's that time and business growth as well.
Aleace: Yeah. I like the idea of that page.
Danielle: I'll let you know! Oh my god, it's just insane. And I love that you say you've taken the lessons, because, I hate to say it, but there's so much shit that goes on in business, isn't there? Whether it's a crazy unhelpful developer, or a customer issue, or the market changes, there is always stuff we go through. So being able to adapt, and I just love how you said take control of your business back, because at the end of the day, we're it, right? We are the business owners. We have to make the best decisions we can, and learn from it. So I love that you've taken a shit experience and gone, no, we're actually in control here, and we're going to grow our business how we want to.
Rachael: Yeah, and I think knowing the outcome, once we accomplished what we've just accomplished, that feeling was always going to be super-duper sweet when we got there.
Danielle: And you're here! So how does it feel? Have you celebrated? Have you had a glass of champagne?
Rachael: We have, but not together. It was a little bit of a tricky launch, because we wanted to launch over the quiet period. Now it's ramping up, but over that quiet period there aren't many bookings coming through, let's call it one a day, so if there's going to be a problem, that's one problem each day that we're figuring out. There were more problems than one problem a day, but…
Danielle: I like the optimism!
Rachael: So we did launch probably a little bit sooner than we planned. No regrets, though, Dani. It was the perfect storm. It sucked because we wanted to hang out with our families and spend Christmas together, and yes, we did take Christmas off, and our kids were on school holidays. But it was also a time when both of our husbands had leave, so they could take the kids, and a time when it's quiet in our business, so if any issues did arise, we were dealing with a handful of people, not a thousand. So yeah, we will celebrate soon.
Danielle: Good, good, I want to see this celebration. But it's an interesting comment: you can have the best laid plans, and you did plan for it, yep, this is the right time, it's going to be the quiet period. Invariably, things will go wrong, so all you can do is plan for it, and adapt, and keep going.
Aleace: Yeah, and that's what we found. There are probably things we wouldn't have been able to test, or maybe we would have made excuses not to launch until we got everything perfect. But we feel really supported by our team. When things do go wrong, they're there to fix it, and they fix it quickly. That's like a big hug or a warm blanket, and definitely needed in our tech space.
Danielle: Yeah, absolutely. When you find great people, hang on to them. And it's true of people in general, right? I know I have a bad taste in my mouth about tech because I've had that experience, but you hear it all the time about hires for businesses. I was on a call with a woman in business the other day who had someone literally try and steal her business, someone who came in as a contractor and basically started taking her off the admin of things. So you've got to be really careful with people, and find great people, and when you find them, don't let them go.
Aleace: Absolutely. Like you said, we were a bit jaded before, but we've always been willing to invest in the right people. It's just sometimes hard to find the right people. But when you find them, do anything to make them stay.
Danielle: Yes, definitely. So does this mean all of the amazing ideas and shiny things you want to build for the business are possible now?
Rachael: Yeah. So we only launched nearly four weeks ago, and we're really close to getting everything done. So much has been done in four weeks that I feel like we're getting close to doing the shiny things we want to do. I mean, lots of shiny things have happened in this period, but we have some really big ideas that we're going to build with our team, and nothing's not possible. It's a good place to be right now.
Danielle: That's incredible. So what does 2026 hold for you in the business?
Aleace: So this year, we bring our brands together. We have Aloca, which we've been talking about, but we also have Shoot Location Success, which we built on the back of Aloca. It's all about how to build a profitable shoot location, because we get asked constantly. Yesterday I was on the phone to a guy who had all these questions about what makes a good host, what he can do to bring another income into his family, how he should price his property, what snacks he should put out, whether he should open up 15 minutes early. We jam-packed it all into this amazing course. And we always thought, and we made a mistake here, we always thought they should stand alone, that they should be independent of each other. I guess we wanted to be unbiased. We wanted to provide information in the course on everyone: the DIYs, the platforms like us, the agencies, and let people make their own decision. But now we realise they belong together. One only exists because of the other, and it's actually hard to build two brands at the same time. If we can make our Aloca hosts even more amazing hosts by giving them that knowledge, or the opportunity to get that knowledge, then that's okay. Someone said they were like cousins, and now they're sisters, right next door. So that's one part of this year. And new website features, and scaling. We've got the CRM, the website, everything in place to turn it up a notch while remaining lean.
Danielle: Awesome. And so is that the strategy, to stay small, but obviously scalable?
Aleace: Yeah, absolutely. We still want to provide amazing customer service and jump on calls, but that's why we built the course too, so people don't need to rely on Rachael and I picking up the phone, or Amy, who works with us. They can get all that knowledge themselves and create these businesses using our platform and the tools we've created for them. Then we just keep evolving the tech so they've got that support there. And it saves brands money and time, because they're not relying on a person in an agency to get back to them with recommendations. We want to give brands the right tools so they can find what they need fast, deal direct with the host, get the answers they need quickly, and have a great campaign.
Danielle: That's so cool. I love it. I love scaling with technology and systems over people. I think people are fantastic, but sometimes we get bogged down in the idea that you need 10 or 20 people on your team to have a successful business. The more you can leverage tools, automation, custom builds, the more exciting your business can be, and the more it supports you and your growth goals as well.
Aleace: Yeah. One thing we do want to do this year, I'm going to put it out there, is with our course, we've realised people love to go to events. A course is great, if you want to binge it like Netflix, you can, it's 10 hours, jump in, learn as much as you can, there are workshops and worksheets and things like that. But Rachael and I love meeting our hosts. So when we get our tech streamlined and they've got what they need and feel supported, Rachael and I want to go on the road and offer our course as a day workshop, with really successful hosts on the panel, and work one-on-one with people in a room and make sure they get that listing live. It's exciting for us, it's scary, but it's so achievable, and we've got so many amazing brands and founders that could join as we travel across the country, to provide a really great experience.
Danielle: That is awesome.
Rachael: And when we launched Shoot Location Success, we realised how much we change homeowners' lives. A lot of the hosts we work with are women who don't want to go back to work, stay-at-home mums, and it's such a nice fit. When we first started Aloca, I always thought about the brands, but because we needed the homes before we had the brands, we built so many relationships with the homes. And then we were getting feedback like: you've changed my life, I love this, how do I do this, I want more. And we're these two people who knew absolutely nothing about anything in this space, or this world, with no tech experience, and we're changing these people's lives. That's just really nice. And this is a good example of where, in my head, I can be so focused, like, gotta get this website sorted, and I'd struggle to see that bigger picture, whereas Aleace would talk about it every now and again. Now that we've got to where we are, I'm excited again to go and do that, because that's what lights us up. Not sitting in front of a computer. I love talking with other people.
Danielle: It's incredible that you've been able to build something that's obviously so successful, a fantastic business model, scalable, all of those things, but actually has impact as well.
Rachael: Yeah, and you think, oh, it's going to change the creatives' lives, but I think it equally changes the hosts' lives too.
Danielle: That is amazing. So you talked about the early days, when you had to have the houses and the hosts first to get the brands on board. What has acquisition looked like for you? How have you actually gone out and found the homes, found the creatives, and made that ecosystem come together so that people know you and book you?
Aleace: I think, as cliche as it sounds, it's that community building, and to us that sounded really fluffy in the beginning. But we are always in our DMs. Instagram is really big for us. We encourage our homes to be on Instagram and to build their brands. We've actually got Google Ads turned off right now, because we're doing all this testing on our side and we want to make sure the conversions are working properly before we turn them back on. But we're getting new hosts and new creatives joining us daily, and they're coming in organically. It's word of mouth. I think it's because the business is a win-win. If a photographer is at a house taking photos for someone, they can see the value in offering Aloca to that homeowner, because they're giving something back, they're getting paid to be there, and then that photographer has another location to shoot at. They know we'll look after them if they recommend us, and look after the hosts and guide them through the process. Social media for us has been really impactful.
Danielle: Yeah, and it's interesting, talking about community, word of mouth, relationships. There is something so powerful there. It's kind of unscalable, you know? Social media, cool, Google Ads, cool, you can learn them and grow them. But there is something so incredible about actually having a conversation with a human, making sure they're looked after, like you said, impacting their life, helping them grow their business and their brand on socials. You being there for those people and investing so much time in those one-to-one relationships, I think that's how you get the scale out of everything.
Rachael: Yeah. And at the beginning, when we first launched Aloca back in 2021, all of our money went into the tech. It wasn't into marketing or social media or anything like that. That was just Aleace and I, every day, building relationships with people. And that was kind of how we figured out our roles, too. I was like, I'll do more operations, and Aleace did marketing. We have people comment all the time, anybody who looks in the back end of everything, it's always organic socials, they're like, it is insane what you guys have grown. What we've grown is all organic. We've done a little bit of paid marketing, but in my opinion, it hasn't done anything. There does come a point, though, where, when it's your business and you're the one talking to people, there are comments that go around, like, oh, what do you guys take from the amount, or this and that, and you start to take things personally. So then you almost need to take a little bit of a step back and bring somebody else in who can just go, this is how it works, this is what's going on. But the thing that's worked the best in our business is us knowing nothing at the beginning, and having so much energy to build to where we are today. And what has been nice these last few weeks is going back to the day-to-day and reconnecting with our hosts and creatives. We do speak with them occasionally, but most of the time we don't get to.
Aleace: It feels like I've started again.
Rachael: Starting again, yeah.
Danielle: There's something about that new business energy that's so good when you have it. I often think fondly back to those times where I would sit in bed at midnight because I was so excited to work on my thing, and now I'm like, oh my god, I don't want to get out of bed!
Rachael: Totally, totally.
Danielle: Oh, so good. I love it. I could talk to you both all day, but I always love to wrap up these podcasts with one last piece of advice. So, reflecting on your time in business, what would be a piece of advice that you would give to another woman on her business journey?
Aleace: Something someone said to me recently was: regret the things you do, not the things you don't do. And I liked that, because there have been many times in the business where you doubt you're making the right decision, and you don't do it. And then later, you see someone else has done it, and you could have done it. And even in that moment, you still can, and that's okay. It's that feeling of: if it doesn't work, it's okay. Fail forward, and keep trying. Try not to regret the things that you haven't done.
Rachael: I think I've probably already said mine, but two pieces of advice. If it's at the beginning, and you're unsure, like, should I, shouldn't I? Go for it. Just do it, because what have you got to lose? And secondly, when it feels hard, like really, really hard, like "I don't want to do this anymore" hard, push a little bit further. I would not have given that advice a few weeks ago! But just go a little tiny, tiny little bit further.
Aleace: And then take a break.
Danielle: I actually love that one. I think it was a Seth Godin quote, he said something about the resistance, and it's like, when you feel that resistance, that's actually the sign that you're doing something worthwhile. So to that point, I go, just keep going, just push a little bit harder, just a little bit longer, because you always get through it, don't you? You always survive.
Rachael: Even when you think you're not going to.
Danielle: Oh my god, you're both incredible.
Aleace: Sorry, I was just going to say, even just before jumping on this podcast, because we haven't done many of these before, you get that uncomfortable feeling, and it's harder to do it than it is to reschedule it or move it. But right now, we feel wonderful that we've done it. So, thank you.
Danielle: I am so grateful to you both for sharing your story. Thank you for not rescheduling, thanks for coming on and hanging out. Business is so windy and hard, ups and downs, and it's just so nice to hear from incredible women like yourselves who are in the trenches, getting it done, and building something incredible. So thank you for sharing your story with us.
Aleace: Thank you, and thank you for creating the SPARK community.
Rachael: Thanks for having us.
