Free · On-demand masterclasses

Protect what you've built.

Three IP masterclasses with IP Australia, explained by the people who examine the applications. Trade marks, design rights, patents and copyright, made plain for women in business.

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Three masterclasses. Zero cost.

Recorded live with IP Australia's own examiners and advisors, from trade mark basics to the full IP toolkit. Thanks to IP Australia, these are open to everyone.

Built It? Protect It. masterclass banner
September 2026 Latest

Built It? Protect It.

The whole IP toolkit in one hour: trade marks, design rights, patents, copyright and trade secrets. Includes a live TM Checker demo, the dupes problem, Danielle's own SPARK trade mark story and a founder Q&A.

Hosted by Liz Wallace, Senior Advisor, with Tina Guan, Senior Trade Mark Examiner, and Samantha Siles, Senior Patent Examiner
Smart Steps to IP Success masterclass banner
November 2025

Smart Steps to IP Success

The practical steps to take before you apply, so you protect the right things in the right order and don't lose rights you didn't know you had.

With Keeley Pasfield, Assistant Director, and Eliza Wilson, Policy Officer
Trade Marks for Brand Success masterclass banner
May 2025

Trade Marks for Brand Success

Why a business name is not a trade mark, how to check whether yours is available, and how to apply with confidence.

With Keeley Pasfield, IP Australia

Straight from the examiners

A few things said in the latest masterclass that founders tend to find out the hard way.

If there's one takeaway, it's that a business name registration is not a trade mark registration. It will not give you property. It will not give you exclusivity.

Tina Guan Senior Trade Mark Examiner, IP Australia

You have to keep your design a secret before you apply. Even posting a picture on your social media can mean you never get a design right.

Samantha Siles Senior Patent Examiner, IP Australia

Just because you can't find it in Bunnings doesn't mean it's new. It might have been invented 70 years ago in France.

Samantha Siles on what "new" means for a patent

You do not need a lawyer or a trade mark attorney to respond to an IP Australia objection. A lot of people get trade marks accepted without one.

Tina Guan answering a founder question in the live Q&A

I sit on an IP Australia webinar every quarter and I still left the evidence for my own trade mark at the bottom of the pile. When I finally sat down to do it, it was so easy. It's all in a Dropbox folder somewhere. Start early and just get it done.

Danielle Lewis SPARK CEO & Founder, on her own trade mark journey

Your most valuable asset might not be sitting on a shelf.

It could be your brand, a product design or an idea. Whether you're just starting out or scaling up, these masterclasses show you how to spot the IP already in your business and what to do about it.

  • A practical overview of the different types of IP and what each one actually protects
  • How to tell a business name from a trade mark, and why only one of them is yours
  • Free IP Australia tools like TM Checker and TM Headstart, and when to call in a professional
  • Real answers to real founder questions from the live Q&A sessions
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Supporting Partner

Thank you to our supporting partner, IP Australia for making these masterclasses available to everyone in the SPARK community.