Not everyone is struggling in business right now.
There’s a dangerous narrative that’s writing it’s way into business owner’s stories right now. And that is that ‘everyone is struggling in business right now’.
Well. Let me tell you they’re not. NOT everyone is struggling.
In fact, there are women in business having their best days, weeks, months and year of their life.
And if you are even remotely woo-woo, repeating the phrase ‘everyone is struggling in business right now’ could be undoing all of those affirmations, vision boards and hard work that you’ve been putting in.
So, stop it.
Let me tell you why NOW is the best time for women to start or grow and scale their businesses:
There is a growing demand for female-led businesses. Consumers are increasingly looking for businesses that are owned and operated by women. A recent study by the National Women's Business Council found that 80% of women are more likely to patronize a business that is owned by a woman.
There are more resources available to women entrepreneurs than ever before. There are now a number of organizations that provide support and resources to women entrepreneurs, including mentorship programs, funding opportunities, and networking events.
Women are better at multitasking and managing multiple projects. A study by the Harvard Business Review found that women are better at multitasking and managing multiple projects than men. This makes them well-suited for the fast-paced and ever-changing world of business.
Women are more collaborative and relationship-oriented. Women are more collaborative and relationship-oriented than men. This makes them better at building and maintaining relationships with customers, employees, and partners.
Women are more innovative. A study by the Kauffman Foundation found that women-owned businesses are more likely to be innovative than male-owned businesses. This is because women are more likely to take risks and try new things.
Let me say it again. NOT everyone is doing it tough in business right now.
It’s a well documented fact that billionaires and industries are made in hard times. In fact, there are a number of industries that are thriving right now, like tech and healthcare. It’s up to you as the business owner to find your path and innovate when you need to.
Now. It is true that the economic climate is challenging for many businesses. And we’re not discounting the fact that there ARE businesses that are doing it tough. If you are a female entrepreneur, there are a number of things you can do to weather the storm and come out stronger on the other side.
Here are a few tips:
Stay focused on your goals. It is easy to get discouraged when things are tough, but it is important to stay focused on your goals. Remember why you started your business in the first place and keep working towards your dreams.
Be flexible and adaptable. The business world is constantly changing, so it is important to be flexible and adaptable. Be willing to change your business plan if necessary and be open to new ideas.
Network with other women entrepreneurs. Networking with other women entrepreneurs can be a great way to get support, advice, and new business opportunities. There are a number of online and offline networking groups for women entrepreneurs.
Take advantage of government programs. There are a number of government programs that can help women entrepreneurs, such as loans, grants, and tax breaks. Do some research to find out what programs are available in your area.
Starting or growing a business is never easy, however, the rewards can be great. If you are a female entrepreneur, don't let the economic climate discourage you. And don’t fall into the trap of repeating negative rhetoric.
Stay focused on your goals, be flexible and adaptable, network with other female entrepreneurs, and take advantage of any and every program you can.
Expect your business to be a success.
