Confidently Camera-Ready: Crafting Genuine Connections Online

Getting in front of a camera and recording video content for your business can be tough.

What to say?
Do I look silly?
Should I wait until I get my hair done?
Why would people want to listen to me?
Do I have to dance?


Yep. It can be daunting.



However:

Viewers retain 95% of a message when watching it on video (vs. 10% through text).
Videos featuring people generate 38% more engagement than those without.

Now that we know why video is great for your business, and some of the reasons why you're not doing it, we've got some work to do.

A brief outline of the masterclass: We will address the fear of perfection and encourage embracing imperfections, explaining why audiences prefer real, relatable content.

Practical tips for getting comfortable on camera will be shared, from starting with short, unscripted videos to using simple techniques like good lighting and prompts.

The master-class will also cover content ideas such as day-in-the-life stories, customer testimonials, and behind-the-scenes moments, emphasising the importance of consistency over quantity.

The goal is to inspire business owners like you, to be yourselves, connect with your audience, and confidently thrive.