AI from the couch, with a glass of wine.
You don't need a team of agents. You need a sharp assistant who knows your business. Simple, imperfect, take action. I'll show you exactly how I use it to run SPARK.
No agents. No automations. No jargon.
How it works
Watch me do it. Steal the prompt. Go.
5 to 10 minute screen recordings
My real screen, my real business. The messy ask, the back and forth, the finished thing.
Copy and paste prompts
Every lesson comes with the exact prompt I used, plus the fix it prompts for when it's not quite right.
Pick your level
Couch means wine glass in hand. Nerd corner means I'll hold your hand through the techy bits.
The lessons
Real jobs, done in an evening
Pick a lesson. Watch me do it, then follow the steps underneath, with every prompt ready to copy. Every lesson plugs into one of your five hubs, so you can see which part of your business it moves. Start with 01, each one builds on the last, and tick them off as you go.
Set Claude up for success
Every new chat, Claude knows nothing about you. Tonight you fix that for good: one questionnaire, one Project, and Claude starts writing like it works for you.
Here's what you're gonna do
Step 1: Grab your copy of the questionnaire
Click the button and Google makes you your very own copy to type in.
Get your copy of the questionnaireStep 2: Fill it in. Messy is totally fine.
Six sections: you and your business, your offers and prices, your customer, your voice, your house rules, and your numbers and goals (that one's optional). Take your time on offers and prices, that's where AI gets it wrong most. Paste in real emails and posts so it learns how you actually sound.
Step 3: Download it as a PDF
In your Google Doc: File, then Download, then PDF document.
Step 4: Create a Project for your business
In Claude, click Projects, then New project, and name it after your business. A Project is your business's home: every chat you start inside it can see what you've put there.
Step 5: Paste in your instructions and upload your PDF
Copy this into the Project's instructions box, then add your questionnaire PDF to the Project's files.
Paste into your Project instructionsYou're my business assistant. Before you write anything, read the "Teach Claude Your Business" document in this project. Write in my voice using my examples, follow my house rules every time, and never invent prices, offers or facts. If something isn't in the document, ask me instead of guessing. Keep it simple and practical. I'd rather have something good today than perfect next month.
Step 6: Test it
Start a new chat inside your Project and send this.
Your first test promptWrite me a short email to my list about the offer I most want to sell right now. Then tell me which of my house rules you followed, and one question you'd ask me to make it better.
Step 7: Tell it what's off
Right offer? Real price? Sounds like you? If not, tell it, just like you would a new team member ("too formal", "I'd never say that"). Then add it to your house rules so you only ever say it once.
Create your style guide
Lesson 01 taught Claude how you sound. This one teaches it how you look: your logo, colours and fonts, on one page it never forgets.
Here's what you're gonna do
Step 1: Open your Project and start a new chat
The one you made in Lesson 01, so it already knows your business.
Step 2: Add your logo and screenshots
Drag them into the chat, then paste your website link underneath.
Step 3: Send the style guide prompt
Copy and sendLook at my logo, my website and these screenshots. Create a one-page style guide with my exact colour codes, fonts, button style, and three things my brand always does visually. Ask me about anything you're unsure of.
Step 4: Answer its questions
It'll ask about anything it can't tell from your screenshots. Colours read off a screenshot are close but not always exact, so if one is off, send your real ones.
If a colour or font is offThose colours are close but not exact. Here are my real codes and fonts: [paste]. Update the style guide.
Step 5: Keep it to one page
Read it through. If it's running long, send this.
If it's too longKeep it to one page. Cut anything I won't use when making a graphic.
Step 6: Save it to your Project
Download the style guide as a PDF, then add it and your logo to your Project's files. This is the step that makes it stick.
Step 7: Test it
Start a new chat in your Project, swap in something real you're announcing, and send.
Your test promptUsing my style guide, design a square Instagram post announcing [something real]. Show it to me, then tell me which style guide rules you followed.
Emails that sound like you
How I write my Wednesday emails with Claude, using everything from Lessons 01 and 02, plus the three fix it prompts I use on every single draft.
Here's what you're gonna do
Step 1: Start a new chat in your Project
Every email starts here, so Claude has your voice, offers and house rules ready.
Step 2: Send the email prompt
Swap in your idea and your link. Type the idea like you'd tell a friend: what happened, what you learned, what you want them to do.
Copy, fill in, sendWrite a short email to my list about [TOPIC]. The link is [LINK]. One story, one link repeated twice, first link within 100 words. Follow my house rules.
Step 3: Make it sound like you
First fix it prompt. Use it whenever a draft reads too polished.
Fix it 1That reads too polished. Rewrite it in my voice from the examples in this project. Shorter sentences, one idea per line, no em dashes.
Step 4: Cut it down
Second fix it prompt. Shorter emails get read.
Fix it 2Cut this to half the length. Keep the story and the one link. Lose anything that sounds like a sales page.
Step 5: Check its work
Third fix it prompt. This is the one that catches wrong prices and made up facts.
Fix it 3Check this against my house rules and my offers document. List anything that is wrong or made up, then fix it.
Step 6: Get your subject line
Copy and sendGive me five subject lines for this email in my voice. Short, curious, no clickbait.
Step 7: Paste it into your email platform and send
Read it out loud once first. If you trip over a line, so will your reader.
Socials without the scroll hole
One brain dump in, a week of posts out: hooks, captions and carousels in your voice and your look, without opening the app and losing an hour.
Here's what you're gonna do
Step 1: Start a new chat in your Project
Your voice, offers and style guide are already in there.
Step 2: Brain dump your week
Type it or talk it, then send. Don't tidy it, the mess is the good bit.
Step 3: Turn it into a week of posts
Copy and sendTurn my brain dump into a week of Instagram posts: 3 carousels and 2 single image posts. For each one give me a first line that stops the scroll, the caption, and one call to action. Follow my house rules.
Step 4: Sharpen your favourite hook
The first line does most of the work, so get options.
Copy, fill in, sendGive me 10 different first lines for post [number]. Short, specific, no clickbait. Then tell me which one you'd pick and why.
Step 5: Design the carousel
Copy, fill in, sendDesign the slides for carousel [number] using my style guide. Square, one idea per slide, my fonts and colours. Show me every slide.
Step 6: Make it sound like you
If any caption reads too polished, send the fix it prompt.
Fix itThat reads too polished. Rewrite it in my voice from the examples in this project. Shorter sentences, one idea per line, no em dashes.
Step 7: Schedule the lot
Drop the captions into your scheduler and rebuild the slides in Canva if you like. A week sorted before Monday.
My Camino walk tracker
The personal one. I'm walking the Camino Primitivo, 320 km, from home by 20 December, and I built a little tracker to keep me honest. Here's how to make one for your own goal.
Here's what you're gonna do
Step 1: Start a new chat
This one's for you, not the business, so start it outside your business Project. I keep a Personal Project for things like this.
Step 2: Tell Claude your goal
Copy, fill in, sendI want to build a simple tracker for my goal: [goal, number and deadline]. Before you build anything, ask me how I'll log my progress, what keeps me motivated, and how I'd like it to look.
Step 3: Answer its questions
Plain English. Tell it what's kept you going in the past and what's made you give up.
Step 4: Build it
Copy and sendBuild it as a simple tracker I can open on my phone. Show my progress towards the goal, how much I need to do each week to finish on time, and a little celebration when I hit a milestone.
Step 5: Make it yours
This is the fun bit. Mine moves me between real towns on the Camino route with every kilometre.
Copy, fill in, sendMake it feel like [your theme]: colours, words and little touches that make me want to open it.
Step 6: Pop it on your phone and use it
Save the link to your phone's home screen so it's one tap away. Log as you go, and screenshot your milestones. I want to see them.
A landing page in an afternoon
From rough idea to paste ready page, with a preview before you touch your website. This is how I built and launched the Revenue Audit in one evening.
Here's what you're gonna do
Step 1: Start a new chat in your Project
It already knows your offers, voice and look.
Step 2: Let Claude interview you
Copy, fill in, sendI want a landing page for [offer]. Before you write anything, ask me the questions you need answered to do it properly, one at a time.
Step 3: Get the words
Copy and sendWrite the landing page copy: a headline, who it's for, the problem, what they get, the price, three FAQs and one clear call to action. Use my voice and my house rules. Don't invent results or testimonials.
Step 4: See it before you touch your website
Copy and sendNow design it as a web page using my style guide and show me a preview.
Step 5: Tweak it in plain English
"Make the price stand out." "Move the testimonials higher." "Shorter." Keep going until you'd be proud to send people there.
Step 6: Make it paste ready
Copy, fill in, sendI use [your website platform]. Give me this page in pieces I can paste in, one per section, with simple instructions for where each one goes.
Step 7: Check it on your phone, then share it
Most people will see it on their phone. Click every button, check the checkout link, then send it to your list.
Coming next · Every second Wednesday
The Lab keeps growing
A new lesson drops every fortnight, straight from what I'm building in SPARK right now. Here's what's on the bench.
Reports you'll actually read
Weekly numbers on one page, so you know what's working without logging into five apps.
Turn your numbers into decisions
Upload a spreadsheet, ask what is working, and get a straight answer. I show you with my own email data.
Video edits without an editor
How I turn Zoom interviews and screen recordings into branded videos, like the ones in this Lab.
Turn a PDF into an interactive tool
Give your freebie a glow up: a PDF becomes a little tool people actually use, and it grows your list while it's at it.
Podcast episodes, edited and ready
From raw recording to a clean episode, show notes and clips, without hiring an editor.
Emails that look as good as they sound
Advanced email marketing: branded, styled emails with your colours, fonts and layout, not just plain words.
Your turn
What should I show you next?
Tell me the job you'd love AI to take off your plate. The most requested one jumps the queue.
The prompt vault
No time to watch? Just grab one.
My fix it prompts, the second message where most people give up. The vault grows with every drop.
Make it sound like me
That reads too polished. Rewrite it in my voice from the examples in this project. Shorter sentences, one idea per line, no em dashes.
Cut it in half
Cut this to half the length. Keep the story and the one link. Lose anything that sounds like a sales page.
Ask me first
Before you write this, ask me the five questions you need answered to do it properly. One at a time.
Check your work
Check this against my house rules and my offers document. List anything that is wrong or made up, then fix it.
Want me beside you?
The AI Hour: one hour of hand holding
We set up your Project together and build one real thing for your business, live. You leave with it working.