AI from the couch, with a glass of wine.
You don't need a team of agents. You need a sharp assistant who knows your business. Simple, imperfect, take action. I'll show you exactly how I use it to run SPARK.
No agents. No automations. No jargon.
How it works
Watch me do it. Steal the prompt. Go.
5 to 10 minute screen recordings
My real screen, my real business. The messy ask, the back and forth, the finished thing.
Copy and paste prompts
Every lesson comes with the exact prompt I used, plus the fix it prompts for when it's not quite right.
Pick your level
Couch means wine glass in hand. Nerd corner means I'll hold your hand through the techy bits.
Set Claude up for success
My philosophy, why I use Claude every single day, and the 45 minute set up that makes it stop writing like a stranger and start writing like it works for you.
- Create a Project for your business
- Upload your brand guidelines and three of your best pieces
- Write your house rules once, never correct them again
- Test it with one email to your list
Teach Claude your business
The questionnaire I wish I'd had on day one. Fill it in once, upload it to your Project, update it every quarter.
Get your copy of the questionnaireYou're my business assistant. Before you write anything, read the "Teach Claude Your Business" document in this project. Write in my voice using my examples, follow my house rules every time, and never invent prices, offers or facts. If something isn't in the document, ask me instead of guessing.
Lessons · Live now
Real jobs, done in an evening
Set Claude up for success
My philosophy, your business Project, your house rules and the questionnaire that teaches Claude who you are.
Saves: re-explaining your business in every single chat.
You're my business assistant. Before you write anything, read the "Teach Claude Your Business" document in this project. Write in my voice using my examples, follow my house rules every time, and never invent prices, offers or facts. If something isn't in the document, ask me instead of guessing.
Emails that sound like you
How I write my Wednesday emails with Claude, and the three fix it prompts I use on every draft.
Saves: double the output in a quarter of the time.
Write a short email to my list about [TOPIC]. One story, one link repeated twice, first link within 100 words. Follow my house rules.
Turn your numbers into decisions
Upload a spreadsheet, ask it what is working, and get a straight answer. I show you with my own email data.
Saves: an afternoon of squinting at spreadsheets.
Here is my [SPREADSHEET]. Tell me the three things that stand out, what you think is causing them, and one thing I should do this week.
Coming next · Every second Wednesday
The Lab keeps growing
A new lesson drops every fortnight, straight from what I'm building in SPARK right now. Here's what's on the bench.
Socials without the scroll hole
Carousels, captions and hooks in your brand, from one brain dump.
My Camino walk tracker
The personal one. I'm walking the Camino Primitivo, 320 km, from home by 20 December. Here's the little tracker I built to keep me honest, and how to make one for your own goal.
Video edits without an editor
How I turn Zoom interviews into reels with subtitles and my branding.
A landing page in an afternoon
From rough idea to paste ready page, with a preview before you touch your website.
Turn a PDF into an interactive tool
The story of my Endgame calculator, and how to make your own freebie people actually use.
Reports you'll actually read
Weekly numbers on one page, so you know what's working without logging into five apps.
Your turn
What should I show you next?
Tell me the job you'd love AI to take off your plate. The most requested one jumps the queue.
The prompt vault
No time to watch? Just grab one.
My fix it prompts, the second message where most people give up. The vault grows with every drop.
Make it sound like me
That reads too polished. Rewrite it in my voice from the examples in this project. Shorter sentences, one idea per line, no em dashes.
Cut it in half
Cut this to half the length. Keep the story and the one link. Lose anything that sounds like a sales page.
Ask me first
Before you write this, ask me the five questions you need answered to do it properly. One at a time.
Check your work
Check this against my house rules and my offers document. List anything that is wrong or made up, then fix it.
Want me beside you?
The AI Hour: one hour of hand holding
We set up your Project together and build one real thing for your business, live. You leave with it working.